Have Them at Hello: How to Write Headlines That Grab Your Readers’ Attention
Today we’re focusing on how to write a headline. Why? Because without an attention-grabbing headline, your content marketing efforts will be for naught. According to Copyblogger, 80% of your visitors will read your headline. However, only 20% will go on to actually view the rest of the content piece. Viewers instantly judge your work by […]
Where Can I Find Free Images for My Blog?
Images are so important for your blog (and social media, for that matter). You can use images to help break up copy, illustrate your content, and keep readers engaged. But, creating images can be hard—especially if you want a professional look on your blog. Most of the time, an iPhone photo or screenshot is just […]
Content Marketing Trends: Pre-Independence Day Reads
Happy Friday and happy Independence Day Eve! Before you clock out for the day and prepare for your socially distanced backyard barbeques and home-sparked fireworks displays, take a few to catch up on the latest and greatest in the world of content marketing. Then get ready to celebrate freedom in the good, old U.S. of A. This Just […]
The Art of Marketing Strategies for Underperforming Blogs
Content is a tool. We may not see it as a tool but also consider that idea. From the perspective of the reader: You read a blog or an article, and what you take in is a message. Maybe you are looking for information or just a few minutes of entertainment. Either way, the piece […]
Thought Leadership Blogging: Ain’t Nothin’ Funny about Making that Money
The internet is a funny place, filled with cat memes, silly videos and animated gifs. The internet is also a great place to market goods and services. In fact, the world of e-commerce was generating more than $1.2 million every 30 seconds in 2014. That’s nothing to snicker at! The stacks of cash generated by […]
How to Perform Research for a Great Blog
Research: love it or hate it, blog writers have to research information. Research is the substrate on which all white papers, data sheets and case studies are built, of course, but solid research also gives web pages, FAQs and blogs solid ground. Even opinion pieces should include some verifiable facts or quotes to make them […]
These Online Apps Will Help You Turn Boring Into Bloggable
When any industry gives you a chance to help people solve problems and to earn an income, you probably won’t truly consider it boring. At the same time, most content marketers have struggled to find newsworthy or engaging angles for certain topics. After approaching the same subject multiple times, even the most exciting new solutions […]
8 “Write” Ways To Get Content with Your Blog Content
Oooh, now that’s punny. Here we go again… the roller coaster writing ride. It’s like your love life: When the sparks fly, so does your romance. When the sparks fizzle, not so much. We all have a love/hate relationship with our beloved blank pages. We love to write, we hate to write. We just want to be […]
Time-Saving Techniques for New Freelance Writers
Growing a strong, sustained freelance writing business means being able to dedicate consistent time to the effort. That’s not always easy when you’re surrounded by distractions. Many who enter this business do so because it is convenient. Working at home, setting your own hours, and not having to worry about paying for childcare are fantastic […]
Five Ways to Turn Your Blog into a Business
Blogging is fun. It’s a great way to share your thoughts, ideas, recipes, and/or crafts with a broad range of people all around the world. However, since an effective blog can take hours a week to maintain, it can take you away from your job and other money making activities. One good way to counter […]
WriterAccess Weekly Round-up: On Focus and Second-grade Comebacks
Welcome back from the weekend! And welcome back to the Round-up, in general. After Hurricane Irene, Labor Day, and a few guest posts by Associate Content Strategist Corey Eridon (who graciously filled in for me after some personal matters), it has been awhile since I’ve been able to dispense link-filled merriment. So without much further […]
The Cure for Blogger Burnout
If you’re a blogger, you know that maintaining a good blog takes energy and dedication. You also know that constant content production and marketing your blog are great big time sucks. In fact, you may have spent years crafting it, developing it and spreading the word. But now you’re plum out of breath, and blog […]