Content Marketing Strategy is Stupid
Content marketing strategy is stupid. There, I said it. Everyone knows the internet is just a fad, so developing a content marketing strategy is a gigantic waste of time. Yeah sure, research shows that content strategy produces three times more leads per dollar, but who really needs to triple their return on investment? Raking in […]
The New Template For Content Writing
What Happened? As more individuals in search of information and companies needing effective copy became familiar with our blog and content system, something became clear. Readers began to recognize that the words they were being fed, the style and the content, sounded the same regardless of the source. In time, they were able to see […]
WriterAccess Weekly Round-up: Fashion Forward
Welcome back from the weekend! Not to start off your Monday on an angry note, but this blog from ProBlogger is from a man that makes $3,000 a month on his travel blog. And yes, this sounds like good news to all bloggers out there with a dream and an empty wallet, but he claims […]
WriterAccess Weekly Round-up: On Focus and Second-grade Comebacks
Welcome back from the weekend! And welcome back to the Round-up, in general. After Hurricane Irene, Labor Day, and a few guest posts by Associate Content Strategist Corey Eridon (who graciously filled in for me after some personal matters), it has been awhile since I’ve been able to dispense link-filled merriment. So without much further […]
The Cure for Blogger Burnout
If you’re a blogger, you know that maintaining a good blog takes energy and dedication. You also know that constant content production and marketing your blog are great big time sucks. In fact, you may have spent years crafting it, developing it and spreading the word. But now you’re plum out of breath, and blog […]
WriterAccess Weekly Round-up: Reading, Writing, and Rocking
Welcome back from the weekend! I am really bad at titles. I’ll admit that. Sometimes I spend longer trying to think of an effective, creative, thoughtful title than I do creating the content itself. (And yeah, sure sometimes I just throw something on there.) Instead of giving us some awesome formulae for creating exceptional titles […]
Will Using Compendium as a Blogging Platform Help Your Business?
Whether your company is large or small, a business blog is a great way to get the word out about your products and services. You may be reading this thinking, “I already have a website for my company, why would I need a business blog, too?” Well, I will tell you! Your company’s website more […]
WriterAccess Weekly Round-up: Can You Hear That Feedback?
Welcome back from the weekend! First off, I want to thank Corey, our Associate Content Strategist over here at ideaLaunch, for helping fill in writing the Round-up for me while I had some personal matters to attend to—and for her Leonardo Dicaprio shout out, too, of course. I could again talk about how important guest […]
Jimmy Buffett Says Challenge The Common Opinion and Blog Your Heart
Let’s be honest, most of us have written blog content for quite a while. It’s a great way to hone our writing abilities while also building a following that may help vault us to the next level in our careers. So how do we create quality blog writing without getting lost in the sea of […]
The Pros and Cons of Google+ that an Experienced Writer Needs to Know
Everyone, including every amateur and experienced writer, is abuzz about the launch of Google’s new social media platform, Google+. China has already banned the use of this social media platform – no big surprise there. There are many features that people will love, but there are still a few bugs left in the system. Even though […]
WriterAccess Weekly Round-up: Community, Vacation, and Cupcakes
Welcome back from the weekend! First off, I want to thank Ryn G for her stellar fill-in guest post while I was away on vacation. She did an excellent job, and she introduced me to some great new sites to look at for blogging and content marketing articles—some of which I’ll be using today! I […]
Your Blog and Your Summer Vacation
Leaving your blog while you go on vacation is like leaving your baby behind with a sitter. After all of the time you’ve spent nurturing your blog from infancy to maturity, the comparison is not too farfetched. Ideally, you’d like to be able to post from abroad, but not all destinations have Internet access (shocking, […]