When It’s 5 O’Clock Somewhere And You’re Stuck Behind A Screen

5 oclock somewhere

Most of us have been there before. Staring forlornly at laptop screens, avoiding the flashing of a cellphone as it lights up with Instagram notifications (although to be fair this is an hourly occurrence thanks to the guilty pleasure of following the Kardashians). These are the joys of working to send out a marketing campaign when it’s five o’clock. […]

Audience Appreciation: How To Understand The People You’re Writing For

understand audience

In any business endeavor, success is all about how well you know the people you’re appealing to. Content marketing is no exception. If you want to write engaging, intriguing pieces of content, you have to perceive the needs, concerns, and backgrounds of your potential readers. Only then can you craft content that they will be […]

WriterAccess Weekly Round-up: Introducing Mia

Hello, I’m Mia, a “newb” here at ideaLaunch. I come from the editorial industry, but I’m very new to the world of content marketing. Honestly, these worlds aren’t far apart. Where I come from, I’ve learned that words are powerful. I’ve seen companies use them, many abuse them, and others, well … get completely frazzled […]

The Pros and Cons of Google+ that an Experienced Writer Needs to Know

Everyone, including every amateur and experienced writer, is abuzz about the launch of Google’s new social media platform, Google+.  China has already banned the use of this social media platform – no big surprise there. There are many features that people will love, but there are still a few bugs left in the system. Even though […]

Building Consistency With Your Writers Through Branding

Many of the most successful products and services are largely recognized and respected because of their brand. Companies including Tide detergent, Coca-Cola, or Google all convey a positive method through their brand. Customers or potential customers all have certain expectations from these companies because they have consistently presented themselves as representatives of quality and reliability. But […]

How to Blog for Dyslexic Readers

After more than 20 years teaching high school students with reading and math difficulties, I thought I knew all the tricks for helping people with various reading problems, including dyslexia decipher printed text. Now that I have migrated completely to electronic media for my writing, I have been forced to reconsider how to present computerized […]

The Acting Side of Writing

There has been much said at one time or another about a writer’s “voice.” You know, the way that a writer “speaks” on paper, finding their own way to express themselves, show their colors and come across in their unique way to their audience. We all need that special voice to make us stand out […]

The Importance of Knowing Your Audience

The famous author F. Scott Fitzgerald once wrote “Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” Though I slightly resent the implication that writers don’t have personalities of their own, I couldn’t agree more with the notion that a good writer […]

Writing for Your Audience: The Art of Creatively Arranging Language

If I were speaking at a Harley Davidson biker convention, do you think I would be using Victorian English? Probably not. I would be using the parlance that is common for that group. I would have to know the vernacular of that particular group. Perhaps there is a certain type of slang used in biker […]