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Category Archives: Writing Style

Drink Raw Eggs If You Want To

Introducing…The Challenger! Young Rocky woke before sunrise to open the fridge and drink the breakfast of champions. Such was the beginning of his rigorous daily workout; his sole mission to conquer the senior boxer, Apollo. Rocky was obsessed with winning,

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Copywriting Crash Course

Copywriting is the art of selling products and services through the written word. It is also one of the most important skills a freelancer can develop to expand her opportunities. Take a look around and you will see copy is

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Tips for Business Communication

6 Tips for Business Communication This video comes from Steven R. Van Hook PhD and outlines six important tips for effective business writing. In this video, Van Hook provides his tips along with specific examples for use and phrasing to

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Writing Tips I’ve Learned from Classic Superbowl Commercials

Being an advertising writer means you have to be a jack of all trades. You’re a teacher, getting information across to your audience. You’re a novelist, creating emotion where it didn’t exist. You’re a content writer, hooking in the reader

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Successful Web Content Writing: Learning from the Past

Thanks to the digital age, you can be reading the news on the Internet at one moment and making a purchase the next. Whether you’re ordering new boots or booking a flight, the transaction can be completed with just a

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Three Ways to Write Content to Educate Readers

As content writers, technical writers, SEO writers, and professional writers, you already know that content needs to be entertaining as well as informative. But sometimes you’re faced with something that seems about as interesting as watching paint dry, whether it’s

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Choose Your Language: Verbs with Verve

Quality content is more than clearly written, it’s compelling as well. It has a distinctive voice that clearly sounds like a unique writer. With that in mind, work on your verb choices to create compelling, unique content. Verbs work like

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The Acting Side of Writing

There has been much said at one time or another about a writer’s “voice.” You know, the way that a writer “speaks” on paper, finding their own way to express themselves, show their colors and come across in their unique

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The Importance of Knowing Your Audience

The famous author F. Scott Fitzgerald once wrote “Writers aren’t people exactly. Or, if they’re any good, they’re a whole lot of people trying so hard to be one person.” Though I slightly resent the implication that writers don’t have

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Creating Your Own Unique Voice

Writers may not consider all of the opportunities they have to practice and strengthen their writing style and improve their voice. Just like musicians must practice their music—writers must practice their writing.  Even if you do not have a current

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B2B vs. B2C Writing

B2B writing versus B2C writing is a complex matter, but here it will be attempted to simplify the matter as best as possible. B2B, or, business-to-business writing, is writing done in such a way that businesses are interested in other

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5 Tips for Better Humor Writing

One of life’s simplest pleasures is laughter and the ability to create laughter through your own writing is an accomplishment. But writing humor effectively isn’t easy. It takes time, effort and skill. Don’t fret though. There’s tons of information out

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