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Brainsurfing with Heather LeFevre

Learn about the “mad, crazy world of marketing” in a personal way as WriterAccess CEO Byron White explores strategy in a podcast featuring Heather Lefevre, the author of Brainsurfing. Lefevre’s unusual story is about the lessons learned from couchsurfing at the homes of some of the top marketing minds around the world. As an advertising and marketing professional ...

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WriterAccess Podcast: Lee LeFever discusses “The Art of the Explanation Video”

Lee LeFever, a self-described “picture taker, video maker and cocktail shaker” has found an interesting niche creating short explanation videos for teachers and trainers During a recent WriterAccess podcast with CEO Byron White, LeFever shared information about his projects that include Common Craft, which has produced nearly 80 educational videos; and the ...

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“A Really Great Adventure” – Andrew Crofts Discusses Ghostwriting on the WriterAccess Podcast

Our first December WriterAccess podcast features Andrew Crofts, one of the world’s most well-known and respected ghostwriters. Crofts has ghostwritten more than eighty books, including twelve best-sellers in his native England. He’s literally written the book on ghostwriting. His how-to guide, Ghostwriting, is essential reading for anyone interested in the craft. ...

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Email Marketing: What Not to Do

Once you have an online presence you can quit all marketing efforts because your customers and readers will be attracted to your site based on its magical, magnetic powers. If you believe that I have a ring called Precious I’d be willing to part with today. In actuality you need to get people interested in your business through marketing, which

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The Present and Future of User-Generated Content

What do you get when you cross a music service, a car manufacturer, Estee Lauder, and an online shopping aggregator? No, this isn’t a joke. The answer is a sound marketing strategy that anyone could and should follow involving the consumer in what’s called user-generated content or UGC. Despite seeming unrelated on the surface, these companies ...

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8 Steps to Content Marketing Success (or Grandma’s Chicken Cacciatore)

You don’t start whipping up your grandmother’s signature chicken cacciatore without first ensuring you have the right recipe and ingredients to make it a delicious success. And you don’t dive into the content marketing game without first developing the same kind of equally detailed plan that ensures a win. Arnie Kuenn, CEO of Vertical Measures, is a master chef on

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Your Content Is Only as Good as Your Content Experience

Take a minute to imagine the following two scenarios. Scenario 1: You’re sipping a piña colada in your backyard. You can smell your neighbor’s trash, hear cars zooming down the street and see a lawn that’s probably in serious need of mowing. Scenario 2: You’re sipping the same piña colada, but you’re on a beach. You smell the salty sea

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How Ellen DeGeneres Proved Selfies are Marketing Gold

If a picture is worth a thousand words, then is it any wonder that the selfie has all but taken over most social media platforms? Samsung estimates 30 percent of all photos taken by Millennials are selfies. As host of the Academy Awards last year, Ellen DeGeneres set out to prove the real power of this social phenomenon. She gathered

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A Godfather’s Guide to Content Syndication Networks

You are looking for a way to move your content. I understand. There are things you can do. Content syndication, for instance, moves your blog around much like an ad network. It is an easy, and sometimes, undervalued way to drive traffic to a website. Someday, I’ll call upon you to do a service for me, maybe team project management, who

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Play and Learn: 2016 Marketing Conferences You Don’t Want to Miss

Is it that time of year again already? I was reading a forum thread recently where posters were discussing whether they would attend a certain conference next year and I thought, people are already making their networking schedules up for 2016. Play and learn has become the thing to do in business and no industry likes to hear itself talk quite

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It’s Alive!: Making Your Blog Come to Life

Maintaining a blog can be like owning a pet in some ways. You need to feed it and take care of it to keep it healthy and strong. A neglected blog fades away into oblivion in a short time. Companies who launch a blog to connect with their customers can’t afford to let such a useful marketing tool go to

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How Humor Bridges the Gap in Content Writing

How does one bridge the gap between stale copy and engaging prose? Web content offers a unique challenge to freelancers. The trick is to find a way to present factual information without putting the reader to sleep. Comedian Ron Dentinger said, “Humor has a way of bringing people together.” Why shouldn’t you use it to bring fresh air to musty

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