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Mish Slade: May I Have Your Attention, Please?

“People don’t buy what you do; they buy why you do it.” – Simon Sinek In her book, May I Have Your Attention Please?, Mish Slade grabs our attention with a guide to better business writing that charms, captivates and converts. Her company helps small businesses develop content that really sets them apart from the competition. Mish shares some of her tips

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How Great Physician Website Content Can Change Lives

Great physician website content saves and changes lives.  It is the cornerstone of practice building and patient retention in today’s very competitive climate. Great content on a physician’s website saved my son’s failing eyesight in 2007 when he was diagnosed with a rare degenerative cornea disorder. After delivering the diagnosis, a local specialist told us ...

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Infographic: Why Do Freelance Writers Love WriterAccess?

Freelancing offers flexibility, variety, and the freedom to work in your pajamas. But finding clients and managing every aspect of the workflow, not to mention the up and down nature of the pay, can be daunting. Most writers simply want to focus on the writing, without the self-promotion and project management. Using an online resource — like WriterAccess ...

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Rohit Bhargava on the Non-Obvious

Posted on by Holly S
Every year, you read predictions about the next year’s trends in almost any industry. Everyone seems to say virtually the same thing. Are they all correct, or could they be missing out on something big? In this podcast, Rohit Bhargava, author of the book Non-Obvious, self-styled “trend curator” and founder of Influential Marketing Group, shares his insights about ...

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Helping the Self-Helper

Posted on by Ray S
Love, and do what you like. – St. Augustine; 354 AD – 430 AD The self-help market is nowhere near as modern as we might imagine. As far back as the third century, Augustine of Hippo was wisely advising his fellow colleagues on how to find fulfillment and answers through self-help and self-reliance. And ever since that time (much likely even earlier),

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Is Your Company a SYSTEM OF RECORD?

Ajay Agarwal, managing director and leader of Bain Capital Ventures in the Bay Area, wrote a great article you can find at VentureBeat that had me thinking hard about WriterAccess, and our dream to one day to become the King of Content Outsourcing. He points to a number of SaaS models that have become a “system of record” (SOR) which

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WriterAccess One-Million-Word Writers

Congratulations to the writers who’ve written one million words with WriterAccess! As the Talent Marketing Manager at WriterAccess, I want to send out a special thanks to the dedicated writers who’ve written over one million words for customers on the WriterAccess platform. If one million words were laid end-to-end, they would reach to the moon and back. Well, ...

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A Five-step Program for Creating Videos That Sell

There’s something intoxicating about video. Video blends sound and visuals into a concoction that charms and sways as no other medium can. But that power to intoxicate becomes dangerous if you fall under the potion’s influence as you’re creating it. Before you embark on your next business video, consider a five-step program to ensure a sober approach to the task.

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Writer Podcast: Steve Scott and Writing Habit Mastery

Are you a writer who struggles at times with producing great content? All of us occasionally hit that wall that makes it feel like we’re pulling teeth just to get a few words on the page. At WriterAccess, we’ve looked deeply into solutions to help curb writer’s block and keep the good content flowing. In our recent Writer Podcast, author

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Financial Advisors Should Create Content That Builds Trust In Prospective Clients

Posted on by Jeff M
As a financial advisor or a wealth manager, you are always trying to build your business by bringing in new clients and increasing the amount of assets you have under management. However, in an economic environment that is challenging to even the most seasoned of financial professionals and with skittish investors who perhaps lost much of their hard-earned nest ...

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Writer Podcast: Search and Social

If you care about content marketing (as all writers and business owners should) you have likely wondered whether or not recent updates, such as those made to Google’s algorithm, would minimize the impact of SEO. You might also have considered the role of social media in marketing. Is it a valid aspect of content marketing that should be invested in?

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Get Sassy: 5 Key Elements of High-Converting Content

If your content is published and it’s not shared, does it really exist? More importantly, will it generate leads? Those are just two of the questions that Hana Abaza, Marketing VP at Uberflip, addressed in her recent WriterAccess webinar, How to Optimize the Content Experience for Crazy-High Conversions. Uberflip is a content platform that helps marketers ...

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