Social Media

Robo-Posting: Why It’s a Really Bad Idea

What’s more annoying than talking to a robot on the phone? Sifting through robo-posts on your social media accounts. Since you probably don’t want your audience to block you, it’s a good idea to learn why robo-posting is offensive and how you can avoid mistakes that will drive off your followers. Something Smells Awfully Spammy Automatic social ...

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What’s So Social About Social Media?

If you’re a business owner, chances are you have a website and a blog, and are working overtime to keep your brand busy on social media. Having a good content marketing plan is an essential part of any business strategy, but making sure you use your chosen platforms effectively is key. It’s no secret that social media is here to stay, but

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The Importance of Separating Personal and Business Profiles

When it comes to online marketing, there’s a right and wrong way to go about it. For starters, business owners should have business profiles for their companies on various social media platforms. If they’d like to have personal profiles as well, this is completely okay, but the two need to be separated from one another. Here’s a quick look at

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Social Media Window Shopping

If you go shopping at your local department store or grocery store, you’ll quickly notice displays highlighting certain high end merchandise or sale items. These displays are designed to draw a customer’s attention to specific products. If they catch your eye, chances are good you will end up taking them home. You can use the same principle to your ...

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Social Medium: Your Fortune Is Ready

Many of the freelance content writers that I know struggle with social media and content marketing. Relax, people! Almost everyone struggles with social media and content marketing. There is no single reason it’s so difficult, but a conglomerate of reasons that make it a hard river in which to swim. Why Social Media? Why do you use social media? There are a ...

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Is Your Market on Tumblr?

If your target market is men and women aged 25 and under, then one social-media site you should consider marketing on is Tumblr. Tumblr is technically a blogging site, however it has evolved into a social media avenue for the younger crowd, primarily sharing images, videos, memes and quotes. Statistics from Pew Research show that: 13% of 18- to-29-year-olds use

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Make Your Social Media Sizzle in September

Pumpkin spice lattes, foliage scented candles, and sweaters! That’s right folks, September’s here and with it all things fall. If only I could live in a world where Septembers filled the calendar, but I digress. This is the real world where business plan writing services pay the bills and September means a change of pace for online markets. School’s back

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Camera Cuisine: Posting Food Photos on Instagram

With the advent of mobile smartphones, taking pictures on-the-go has become commonplace. So common in fact, that an entire site dedicated to mobile images has become extremely popular. Of course, I am talking about Instagram. Unlike other image sites such as Flickr or even image uploads on Facebook, you can only upload images to Instagram from a mobile device. This

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Addvocate: A Program That Makes Employees Brand Advocates on Social Media

Posted on by Lynn H
Imagine the incredible reach your company could have if all your employees used social media to strengthen its reputation and brand. Several high-profile enterprises are already transforming their employees into brand advocates in a new trend known as employee advocacy programs. One such employee advocacy program, Addvocate, helps your employees create and share ...

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Save Money, Build Sales

Competition is fierce for everyone. Business owners need to one-up the competition in the advertising arena in order to keep current customers and reach new customers. You can spend a huge amount of money on advertising campaigns, to include flyers, direct mail, newspaper inserts, and magazine ads. You can also take a more grass-roots approach to advertising. ...

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4 Amazing Ways to Lose Friends on Social Media

So, you’ve got TOO many friends on Facebook, followers on Twitter, or whatever the heck they call the people who click the little heart next to the pictures you post of your cat on Instagram. While more connections is a good thing if you are looking to find a plumber or hire a blogger, the rest of the time, having

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Using Customer Data to Speak to the Hearts of Social Media Users

What is the first thing you do when you roll out of bed in the morning? Do you slowly make your way to the kitchen to whip up a few fluffy pancakes? Do you fire up the coffee pot for some tasty French Vanilla coffee? For all of you smartphone users out there, there’s an 80 percent chance that you

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