Social Media

Social Media Calls to Action

Posted on by Dan S
Freelance writers have a lot to gain by understanding how to execute a successful “call to action” on social media. A CTA is an advertising and marketing concept where you ask your audience to do something. That something could involve following a Twitter account, clicking a link to a contest page, or sharing an opinion on a subject. If you’re

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The Resurgence of Animated GIFs in Social Media

Posted on by Dan S
Animated GIFs are everywhere these days. They’ve been around since 1987, but for years they were barely used. The animated GIF is a great tool to have at your disposal as a content creator. You can use your expertise with the format as a storytelling method to sell yourself for projects for sites and companies waving the freelance writers needed banner. The

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Social Media Marketing: Which Spaghetti Noodle Will Stick to Your Ceiling?

As a freelance writer, I frequently encounter orders for keyword-rich and relevant content; however, I rarely see an order for such content along with corresponding posts for Twitter, Facebook, LinkedIn or other social media platforms. Integrating social media into a marketing strategy involves a coordinated, comprehensive approach, yet some SMEs seem to be using ...

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Five Social Media Marketing Trends for 2015

The New Year is upon us, and 2015 promises to be an interesting time of innovation and growth for the digital world and for social media marketing, which is such an integral part of it. Here are a few social media marketing trends that could affect your marketing choices for 2015. Video Dominates Not only on Youtube but on Facebook

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So You Want to Write a Book…but not Really

So, you’re hanging out with a colleague at lunch and chatting about the latest headlines when it hits you. The world wavers, you feel a little faint, your heart pounds rapidly and your head feels two sizes too large. You just had a great idea for a book. Your idea is so perfect, so revolutionary, that you can’t believe no

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Want to Liven Up Your Social Media Campaign? Consider a Sponsorship

Posted on by Kate C
All the big boys do it. They pick a worthy cause, they hire writers to develop the idea, then they link their products and their businesses to non-profit organizations that are making a real difference in our world. Think fast-food giant McDonald’s and Ronald McDonald House. Some of the most successful national brands use sponsorships as part of their ongoing

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Chocolate or Vanilla, Facebook or LinkedIn: Which Social Media Flavor is Right for Your Business?

The biggest mistake small to medium-sized businesses make when first establishing a social media presence is spreading themselves too thin. Influenced by the buzz around social media, companies often create accounts on several (if not all) social media platforms. After posting one or two items, they become overwhelmed by the demand of what is actually a full-time ...

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3 Strategies for Creating Viral Infographics

Want millions of new eyes on your products from one piece of content? Going viral is a dream for many companies, but it’s hard to pin down exactly what it takes to go from a couple of hits to tens of thousands in an hour. Visually appealing content that caters to the lightning fast attention span of today’s average Internet

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More Fish in the Sea: Appealing to a Large Social Media Audience with Budget-Friendly Marketing Tactics

Everyone today wants more for less. We want better brands for lower prices, so we shop Marshalls, TJ Maxx, and Burlington. We compare Ebay and Amazon prices to Walmart in order to find the best deals available on everyday items. We hit holiday specials and frequent Groupon to buy more things and do more things at lower prices. It only

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Getting Out From Under the Cone of Silence: Improving Your Social Listening Skills

All too often marketers and business owners can hardly hear their coworkers’ input, much less the opinions and observations of the Average Joe. Do you know what people are saying about your brand? Influencers, consumers, and competitors are having conversations on a daily basis with the friends and followers who frequent social media and blogs. The irreversible ...

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How Can Social Media Assistance Help Your Business?

Once you’ve taken the plunge into the world of marketing-focused social media, you might find yourself with a good problem on your hands: too much social media activity to keep up with. This is exactly what content managers and others who handle marketing hope to accomplish. The entire purpose of your online marketing campaigns is to get people talking about

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How to Stay a Step Ahead of Social Media Trends

No doubt social media has completely revolutionized the way we market and advertise our businesses and products. Print marketing has not changed in, well, centuries, really, and television marketing has been same old, same old since the advent of cable. Social media, however, is one of those ever-growing content creation tools that changes on a daily basis. For ...

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