Social Media

How Can Social Media Assistance Help Your Business?

Once you’ve taken the plunge into the world of marketing-focused social media, you might find yourself with a good problem on your hands: too much social media activity to keep up with. This is exactly what content managers and others who handle marketing hope to accomplish. The entire purpose of your online marketing campaigns is to get people talking about

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How to Stay a Step Ahead of Social Media Trends

No doubt social media has completely revolutionized the way we market and advertise our businesses and products. Print marketing has not changed in, well, centuries, really, and television marketing has been same old, same old since the advent of cable. Social media, however, is one of those ever-growing content creation tools that changes on a daily basis. For ...

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Getting a Handle On Facebook Exchange

Advertisers are always on the hunt for more effective and less expensive means of reaching prospective customers. In recent years, marketing experts have embraced big data and programmatic ad buying, with many pointing to Facebook Exchange as the ultimate example of success in the programmatic market. But is this ad buying opportunity as influential as proponents ...

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Intermediate Social Media For Businesses: Facebook Group and Page Management

Some business owners feel they have a good grasp on social media. But all it takes is one post or link going viral and now your Facebook page is chock full of visitors. Will they stay? Will they go? Will they alienate your existing customer base and stall your plans for further web content development? Keeping the peanut gallery interested in

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Using Pinterest as a Search Engine

With all of the discussion of Google’s ups and downs, it is easy to forget that Google isn’t the only search engine available for use. In fact, one of the more recent developments online is that either through frustration with Google or a preference for visual imagery, alternative search engines have sprung into being. One of those is Pinterest. Pinterest

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Content Marketing: Reserving Your Brand in Social Networks

With so many new social networks popping up these days, it’s not always clear how to invest your available time efficiently to get the biggest returns. According to the Poynter Institute, social networks direct around 34 percent of web traffic from mobile devices and 17 percent from desktop computers. Social networks are too big of a web traffic source to

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Social Media: You’re Doing it Wrong

According to Hubspot, four out of every five businesses believe that social media is an important part of their marketing efforts. And why not? Virtually everybody is on social media and most of those people look at their social media accounts constantly. Every time someone pops onto social media is an opportunity for you to generate interest in your brand…if

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What to Look for in Business Writers

Articles about various types of businesses and decisions to be made when doing business are pretty common among clients who need content. This makes quality business writers a hot commodity in the content writing marketplace, as they will be valued by clients and usually have regular work if they write for the proper content websites. However, finding a quality ...

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Complain for an Instant Response: How Social Media Puts the Pressure on Business to Respond

Social media is that thorn in the side of a small business. It’s one of the least expensive, but most essential types of marketing available today. Initially a marketing-focused style of interacting with customers, it now allows customers to complain. And, when they do, they expect instant results. Are you having trouble understanding your bill? Forget ...

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How to Keep a Panda Happy

Are you writing web content and want to run and hide in the nearest stand of bamboo when you see a Panda? If you are Pandaphobic, then the following information should ease your mind; in fact, it might just make you happy to learn that Google recently released the 24th update to Panda 4.0 that the industry has nevertheless dubbed Panda 4.1.

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Why Freelance Writers are Ideal for Facebook Posts

Posted on by Eli K
If you’re a business who relies on any type of online presence these days, then you more or less have to be on Facebook. This means you regularly post about new products or services your company offers, new events you are involved in, or post for fun to continue to engage your followers on a regular basis. However, you have a business to

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Worth a Thousand Words: How Hiring a Freelance Writer Is Useful for Your Company’s Instagram Posts

Posted on by Eli K
One of the best ways for a company to connect with it’s customers, fans, and users is to regularly post to an Instagram account. The social network relies almost entirely on photos which show rather than tell, replacing the need for catchy 140-word quips on Twitter, paragraphs of info on Facebook, or long, expository blog entries. All someone has to

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