Social Media

Social Media: You’re Doing it Wrong

According to Hubspot, four out of every five businesses believe that social media is an important part of their marketing efforts. And why not? Virtually everybody is on social media and most of those people look at their social media accounts constantly. Every time someone pops onto social media is an opportunity for you to generate interest in your brand…if

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What to Look for in Business Writers

Articles about various types of businesses and decisions to be made when doing business are pretty common among clients who need content. This makes quality business writers a hot commodity in the content writing marketplace, as they will be valued by clients and usually have regular work if they write for the proper content websites. However, finding a quality ...

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Complain for an Instant Response: How Social Media Puts the Pressure on Business to Respond

Social media is that thorn in the side of a small business. It’s one of the least expensive, but most essential types of marketing available today. Initially a marketing-focused style of interacting with customers, it now allows customers to complain. And, when they do, they expect instant results. Are you having trouble understanding your bill? Forget ...

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How to Keep a Panda Happy

Are you writing web content and want to run and hide in the nearest stand of bamboo when you see a Panda? If you are Pandaphobic, then the following information should ease your mind; in fact, it might just make you happy to learn that Google recently released the 24th update to Panda 4.0 that the industry has nevertheless dubbed Panda 4.1.

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Why Freelance Writers are Ideal for Facebook Posts

Posted on by Eli K
If you’re a business who relies on any type of online presence these days, then you more or less have to be on Facebook. This means you regularly post about new products or services your company offers, new events you are involved in, or post for fun to continue to engage your followers on a regular basis. However, you have a business to

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Worth a Thousand Words: How Hiring a Freelance Writer Is Useful for Your Company’s Instagram Posts

Posted on by Eli K
One of the best ways for a company to connect with it’s customers, fans, and users is to regularly post to an Instagram account. The social network relies almost entirely on photos which show rather than tell, replacing the need for catchy 140-word quips on Twitter, paragraphs of info on Facebook, or long, expository blog entries. All someone has to

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Why to Hire a Ghostwriter for Your Company Blog

Posted on by Eli K
Most companies need a blog, which connects with their customers via their website to make them seem less like a faceless company and more like business with a personality, that cares about its customers and connects with them on a more personal level. When owners of the business are often busy running the business and employees are busy working for the business,

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Why Leave Amazon Out of Your Social Media Strategy?

According to a recent article in Forbes Magazine by Ken Makovsky, social media has become fundamental to the content marketing plan of a majority of corporations all over the world. After all, companies produce great content to attract and educate potential customers, but they need some way to promote the content before the content can help promote their ...

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It’s Not About You: The Right Way to Approach Social Media

As I scroll through my News Feed, I see post after post of promotions, sales, and updates from businesses that scream, “Look at me!” I just want to reach through my screen and shake these companies to wake them up. That is not what social media is for, people. You are totally missing the mark. But before I get into

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Tweet, Share, and Pin: Time It Right and You Will Win

Is there a certain time that you post to social media? Do you do it right when you wake up in the morning? Whenever you happen to get around to it? Only when you think of something clever to say? It turns out that, if you aren’t strategically timing your social media posts, then you are losing out on valuable

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1001 Words: Matching Words to Pictures for Viral Social Marketing

Posted on by Deb P
When most people think of content marketing, they think of words. Articles, reports, blog posts, white papers: all made up of words and all fodder for the content mills. Google, the biggest name in search engine marketing, has always reinforced the importance of words, and SEO companies have typically followed suit by focusing on keywords. But, in the real world,

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Putting the Sizzle in Social Media Posts

Words, they’re everywhere. We can’t escape them from the time we get up and read the newspaper to logging in to check our email. In many ways, we take words for granted. We speak them, hear them, text, and write them every day. They’re always “available.” The Internet is abuzz with words, words, and more words, day in and day

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