Social Media

Camera Cuisine: Posting Food Photos on Instagram

With the advent of mobile smartphones, taking pictures on-the-go has become commonplace. So common in fact, that an entire site dedicated to mobile images has become extremely popular. Of course, I am talking about Instagram. Unlike other image sites such as Flickr or even image uploads on Facebook, you can only upload images to Instagram from a mobile device. This

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Addvocate: A Program That Makes Employees Brand Advocates on Social Media

Posted on by Lynn H
Imagine the incredible reach your company could have if all your employees used social media to strengthen its reputation and brand. Several high-profile enterprises are already transforming their employees into brand advocates in a new trend known as employee advocacy programs. One such employee advocacy program, Addvocate, helps your employees create and share ...

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Save Money, Build Sales

Competition is fierce for everyone. Business owners need to one-up the competition in the advertising arena in order to keep current customers and reach new customers. You can spend a huge amount of money on advertising campaigns, to include flyers, direct mail, newspaper inserts, and magazine ads. You can also take a more grass-roots approach to advertising. ...

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4 Amazing Ways to Lose Friends on Social Media

So, you’ve got TOO many friends on Facebook, followers on Twitter, or whatever the heck they call the people who click the little heart next to the pictures you post of your cat on Instagram. While more connections is a good thing if you are looking to find a plumber or hire a blogger, the rest of the time, having

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Using Customer Data to Speak to the Hearts of Social Media Users

What is the first thing you do when you roll out of bed in the morning? Do you slowly make your way to the kitchen to whip up a few fluffy pancakes? Do you fire up the coffee pot for some tasty French Vanilla coffee? For all of you smartphone users out there, there’s an 80 percent chance that you

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Less is More: Getting Your Message Out in an Age of Information Overload

Posted on by Kate C
The Eight-Second Countdown According to Joe McCormack, author of Brief: Make a Big Impact by Saying Less, the attention span of the average American has dropped, over the past decade or so, from 12 seconds to just 8 seconds. Because of the boom in electronic technology, people are assailed nearly every minute of every day with information — some of

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Are You Spreading Yourself Too Thin on Social Media?

It’s a social media world and we’re all living in it. Social media is all the rage and with good reason. It gives marketers the ability to spread the word about their company, quickly and easily, with very little impact on the bottom line. Whether you want to advertise a sale or hire business bloggers, social media makes your world

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Like, Love, and Share

Freelance article writers have a hard time creating content that “lifts off the page.” Truly, what does that even mean? It sounds more like something that a graphic artist would do. One of the problems for writers is that each client has a different audience and without knowing your audience, it’s difficult to create content that lifts off the page.

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Small Business Savvy with Social Media

Let’s face it. Every business needs to have an online presence, no matter how small or large you are. Effectively using social media tactics to your advantage can help your brand and increase traffic. When putting together your digital marketing strategy, it’s time to get creative! Before you get started, here are a few things you should know: Your purpose

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Are You a Social Media Butterfly?

Posted on by John C
A popular theory postulates a butterfly flapping its wings can have a ripple effect causing a hurricane to form and wreak havoc on the other side of the world. This theory, known as the Butterfly Effect, is a staple of pop culture and science fiction. Can social media produce a similar butterfly effect on content related to your business? Social

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Free Marketing Tool: Create a Commercial Via Animoto

According to YouTube, more than 6 billion hours of video is watched on this social media channel every month. That’s an hour for every single person on the planet. Video, clearly, killed the radio star, and it’s doing a bang up job of taking over the world. For your SMB, having a commercial-quality video in your marketing arsenal is guaranteed

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Hire a Blogger to Get Over Your Social Media Allergy!

Posted on by Tracy S
So, you already hired a blogger to work with you on creating content for your website, but have you considered letting him or her help you with social media posting too? Social media—you mean, Facebook… ACK! That’s the scary place where people post selfies and brag about their “it’s complicated” relationships, right? Or Twitter… what the heck can a person

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