Social Media

Are You a Social Media Butterfly?

Posted on by John C
A popular theory postulates a butterfly flapping its wings can have a ripple effect causing a hurricane to form and wreak havoc on the other side of the world. This theory, known as the Butterfly Effect, is a staple of pop culture and science fiction. Can social media produce a similar butterfly effect on content related to your business? Social

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Free Marketing Tool: Create a Commercial Via Animoto

According to YouTube, more than 6 billion hours of video is watched on this social media channel every month. That’s an hour for every single person on the planet. Video, clearly, killed the radio star, and it’s doing a bang up job of taking over the world. For your SMB, having a commercial-quality video in your marketing arsenal is guaranteed

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Hire a Blogger to Get Over Your Social Media Allergy!

Posted on by Tracy S
So, you already hired a blogger to work with you on creating content for your website, but have you considered letting him or her help you with social media posting too? Social media—you mean, Facebook… ACK! That’s the scary place where people post selfies and brag about their “it’s complicated” relationships, right? Or Twitter… what the heck can a person

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UNHCR and Neil Gaiman: Why You Should Pay Attention to Social Media

Posted on by Sarah S
In late May, The Guardian published an article by Neil Gaiman about Syrian refugee camps in Jordan. By early June, the article had received thousands of social media shares and likes, which isn’t surprising given Gaiman’s popularity. But why was Neil Gaiman in Jordan and what brought the writer to the subject of UN refugee camps? UNHCR Social Media ...

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Promoting Healthy Summer Living on Social Media

Posted on by Lynn H
Do you have a message about healthy summer living but are unsure how to get the word out? Try social media. Social media allows you to promote healthy living strategies to an unprecedented number of people quickly and easily. Healthcare organizations of all sizes have embraced the use of social media to promote messages of healthy living throughout the year.

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Using Freedom of Speech to Write a Good Tweet

Posted on by Whitney W
With more than 255 million active users on Twitter, the social media platform has become a promotional tool that all businesses should take advantage of. B.L. Ochman, CEO of Maximum-Plus.com, says that Twitter provides “non-obnoxious, non-obtrusive ways to use advertising and promote content and brands. They will endure long after intrusive advertising on ...

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Using Visual Information to Lower Bounce Rates

When you’re trying to find something specific on the internet, it can be so frustrating! We all run across sites that we jump on and jump off again, but when it’s your website that is getting a high bounce rate, there are many options to consider to lower it, from wanting to redesign the page layout to the possibility of

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Social Media is a Two-Way Street

Posted on by Bryan B
The importance of social media in today’s marketplace cannot be overstated. Social media makes it so much easier to grow a business and to keep in touch with customers. It’s so critical, in fact, that some companies hire a writer just to stay on top of their social media accounts and keep them full of quality content. The problem is

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Let’s Get Visual

Posted on by John C
Everyone knows a picture is worth a thousand words. Images give a message greater impact than a page filled with text. That’s one reason why infographics have become such a popular marketing tool for small business owners. An infographic combines just the right amount of text with an interesting or unique image to effectively share a brand message. Learning how

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Get Hashy, Um, Happy with Hashtags

Back when I was a kid, and I’m not that old, hashtags were the number sign on a rotary phone. Those were the days when we played tic-tac-toe, too—on Paper. Nowadays the # sign has been taken hostage by the hashtag. Everywhere you go on the Web you see #this and #that. But what does this all mean for content

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A Guide to Pinterest

Posted on by Paula A
If you are exploring social media avenues for online promotion and your business is in fashion, home decor, food and cooking or entertainment, then Pinterest should be at the top of your list. Pinterest, co-founded by Ben Silbermann, Evan Sharp and Paul Sciarra, was launched as a prototype in March 2010. Since its inception, the social media site has grown

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Back to Basics: Facebook Ad Marketing

Posted on by Paula A
If your company deals in consumer goods or services, Facebook can be a gold mine for marketing and advertising. However, it can also become a money-drain if you don’t know how to find and convert your target audience. It is easy to spend thousands of dollars on ads that result in little or no tangible benefit. When you hire an

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