If you’ve ever shared a post on Facebook by George Takei you are following one of the biggest social media influencers on any content delivery system. Today, more than ever, connecting with influencers is one of the best ways to be seen and heard in a crowded social media marketplace. While you may not gain the attention of a huge,
You understand social media – you can pin, chat, post and tweet without fumbling, and your follower base isn’t looking too shabby either. The best way to celebrate your mastery of modern marketing? Doubling down to examine if your tone and timing are making the impact you’re hoping for. If your social media marketing strategy is limited to the content
If that jumble of colorful icons at the bottom of big-name blogs and company websites seems like an alien language, you’re not alone. Social media has only become a marketing force to be reckoned – let alone a content delivery device – within the last few years, so many hard-working business owners are still playing catch-up. Thankfully, social ...
One of the most crucial elements of your content marketing strategy is distributing your content to the right audience through the most efficient channels. Effective distribution is results-oriented, drives value and brand recognition. Once you have identified the channels that will be used, you must determine which methods will work best in crafting your global ...
If you are like many marketers, you may view email as very ‘spammy.’ You know how dangerous spam can be to your brand’s reputation and you do not want to run the risk of becoming a viral joke. What if I told you that email is NOT dead for marketers? In fact, your customers prefer it as a form of conversation.
When you read the title, you might have groaned. It can be exhausting enough to worry about optimizing your website without worrying about Facebook. When you think about a global content delivery network, however, you want to make sure that the tools you have in place help you get your content in front of the right people. A well optimized
Maybe your company’s social media marketing strategy already includes Google+, and that’s a smart move. But are you taking advantage of Google+ communities? People create these communities based on common interests and beliefs. While at first glance, this aspect of the platform might seem like it’s for teen fangirls (which it is), look a little ...
There are more than 400 social media sites on the web today. Many of these work well for small, niche businesses that can get lost on mega-sites like Facebook and Twitter. While Facebook’s more than one billion registered users and Twitter’s more than 500 million users are compelling, there are many, many more sites to consider. Targeting your social media
Facebook and Twitter are kicking video content efforts to the forefront. While it’s a great opportunity to get more eyes on your shared video content, as a small to medium sized business there are major drawbacks to utilizing these features if your video content is used to generate ad revenue or drive visitors to your website. SMBs that hire copywriters
In early January, the Pew Research Center shared a study showing that nearly 60 percent of all Americans now have Facebook accounts, including 81 percent of adults. The study also showed that 52 percent of online adults use at least two social networks regularly, an increase of 10 percent from 2013. Some users also prefer other networks to the oversaturated
If you want your social media posts to be effective, they first have to be entertaining. It doesn’t matter if you post a hundred social media posts a day, the fact remains that if they aren’t engaging, people won’t read them. While it certainly takes drive and dedication to keep up with social media for your company’s brand or service,
When it comes to harnessing the power of social media, doing things incorrectly can be far worse than doing nothing at all. In this highly Tweetable age, news – both good and bad – spreads faster than Kim Kardashian can Instagram a selfie, and that’s no joke. Whether you’re running a network of technical writing websites or selling the latest