Social Media

It’s Not About You: The Right Way to Approach Social Media

As I scroll through my News Feed, I see post after post of promotions, sales, and updates from businesses that scream, “Look at me!” I just want to reach through my screen and shake these companies to wake them up. That is not what social media is for, people. You are totally missing the mark. But before I get into

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Tweet, Share, and Pin: Time It Right and You Will Win

Is there a certain time that you post to social media? Do you do it right when you wake up in the morning? Whenever you happen to get around to it? Only when you think of something clever to say? It turns out that, if you aren’t strategically timing your social media posts, then you are losing out on valuable

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1001 Words: Matching Words to Pictures for Viral Social Marketing

Posted on by Deb P
When most people think of content marketing, they think of words. Articles, reports, blog posts, white papers: all made up of words and all fodder for the content mills. Google, the biggest name in search engine marketing, has always reinforced the importance of words, and SEO companies have typically followed suit by focusing on keywords. But, in the real world,

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Putting the Sizzle in Social Media Posts

Words, they’re everywhere. We can’t escape them from the time we get up and read the newspaper to logging in to check our email. In many ways, we take words for granted. We speak them, hear them, text, and write them every day. They’re always “available.” The Internet is abuzz with words, words, and more words, day in and day

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Social Media Marketing: You Don’t (and Maybe Shouldn’t) Do It Alone

There is no denying that, as a business owner, you know your business better than anyone else. This is what makes it so easy to get lured into the idea that you are naturally the best person to handle your social media and SEO marketing. Unfortunately, managing a successful SEO campaign requires more than just knowing the company — it

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The Power of Video and Social Media

Video has become one of the most powerful tools for social media marketing and blog writing. Did you know that YouTube attracts 1 billion unique visitors every month and reaches more American adults between the ages 18 to 34 than any cable network? YouTube is also the second largest search engine after Google. In addition to YouTube’s massive quantity of

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Certified Organic: 6 Tips to Create Natural Growth on Twitter

When you’re working on your content marketing plan, it can seem like the options available to you are overwhelming. Do you pay per click, hire someone to increase your followers, or hire a social media marketing team? Is Facebook, Google+, or Twitter more relevant to your company? How do you know that the growth you achieve through these means will

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Robo-Posting: Why It’s a Really Bad Idea

What’s more annoying than talking to a robot on the phone? Sifting through robo-posts on your social media accounts. Since you probably don’t want your audience to block you, it’s a good idea to learn why robo-posting is offensive and how you can avoid mistakes that will drive off your followers. Something Smells Awfully Spammy Automatic social ...

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What’s So Social About Social Media?

If you’re a business owner, chances are you have a website and a blog, and are working overtime to keep your brand busy on social media. Having a good content marketing plan is an essential part of any business strategy, but making sure you use your chosen platforms effectively is key. It’s no secret that social media is here to stay, but

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The Importance of Separating Personal and Business Profiles

When it comes to online marketing, there’s a right and wrong way to go about it. For starters, business owners should have business profiles for their companies on various social media platforms. If they’d like to have personal profiles as well, this is completely okay, but the two need to be separated from one another. Here’s a quick look at

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Social Media Window Shopping

If you go shopping at your local department store or grocery store, you’ll quickly notice displays highlighting certain high end merchandise or sale items. These displays are designed to draw a customer’s attention to specific products. If they catch your eye, chances are good you will end up taking them home. You can use the same principle to your ...

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Social Medium: Your Fortune Is Ready

Many of the freelance content writers that I know struggle with social media and content marketing. Relax, people! Almost everyone struggles with social media and content marketing. There is no single reason it’s so difficult, but a conglomerate of reasons that make it a hard river in which to swim. Why Social Media? Why do you use social media? There are a ...

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