Social Media

Form Targeted and Personal Connections Through Google+ Communities

Posted on by Sharon T
Maybe your company’s social media marketing strategy already includes Google+, and that’s a smart move. But are you taking advantage of Google+ communities? People create these communities based on common interests and beliefs. While at first glance, this aspect of the platform might seem like it’s for teen fangirls (which it is), look a little ...

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Beyond Facebook: Other Social Media Sites that Work for Small Businesses

Posted on by Sandy M
There are more than 400 social media sites on the web today. Many of these work well for small, niche businesses that can get lost on mega-sites like Facebook and Twitter. While Facebook’s more than one billion registered users and Twitter’s more than 500 million users are compelling, there are many, many more sites to consider. Targeting your social media

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Protecting Your Video Content Ad Revenue On Social Media

Posted on by Dan S
Facebook and Twitter are kicking video content efforts to the forefront. While it’s a great opportunity to get more eyes on your shared video content, as a small to medium sized business there are major drawbacks to utilizing these features if your video content is used to generate ad revenue or drive visitors to your website. SMBs that hire copywriters

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Re-posting Great Content Can Cut Through the Social Media Clutter

Posted on by Joe B
In early January, the Pew Research Center shared a study showing that nearly 60 percent of all Americans now have Facebook accounts, including 81 percent of adults. The study also showed that 52 percent of online adults use at least two social networks regularly, an increase of 10 percent from 2013. Some users also prefer other networks to the oversaturated

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Hire a Writer to Keep up on Engaging and Entertaining Social Media Posts

If you want your social media posts to be effective, they first have to be entertaining. It doesn’t matter if you post a hundred social media posts a day, the fact remains that if they aren’t engaging, people won’t read them. While it certainly takes drive and dedication to keep up with social media for your company’s brand or service,

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Open Mouth, Insert Foot: 5 Social Media Mistakes You Never Want to Make

When it comes to harnessing the power of social media, doing things incorrectly can be far worse than doing nothing at all. In this highly Tweetable age, news – both good and bad – spreads faster than Kim Kardashian can Instagram a selfie, and that’s no joke. Whether you’re running a network of technical writing websites or selling the latest

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What should you Look for when Hiring a Marketing Content Writer?

When it comes time to hire a marketing content writer to represent your company, you’re in a position to be a choosy as you want. While there are a lot of freelance content writers with exceptional talent and drive, you’ll want to choose a writer that fits your company’s goals, work ethic, and passions. So how do you find the

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Copyright Hoaxes and Content Ownership

You may have seen a post on Facebook or another social network from a friend or a business claiming that they are attaching copyright to all of their posted content and it can’t be used by other people without prior consent. According to Snopes, one such post made its rounds on Facebook in November of 2012 and again in January

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Helping Small Business Owners Navigate the World of Social Media

Freelance writers work with small businesses all the time. It is a winning combination — many freelancers see themselves as small business owners because most of the time, they work as independent contractors. When a small business owner comes to you for help, you expect more of the same. If you have the consistent expectation that every small business owner

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Why Writing High-Quality Facebook Posts is More Important Than Ever Before

If you are taking advantage of social media, either yourself or with the assistance of one of the content marketing services out there, you likely already put some thought into the posts you make on Facebook. However, now it is more important than ever before to think about every word you use in your posts. Why? The Facebook “improved search”

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Building a Happy Social Media Family

When it comes to social media, a small group of loyal followers is always better than hundreds of followers who could care less about who you are. However, your customers won’t give you their loyalty just because you asked nicely or because they purchased a product they liked from you. Rather, building up your social media family is a lot

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Social Media Planning: Creating a Map Towards Success

Social media is one of the most powerful tools that helps businesses of all sizes grow. Many companies use social media platforms, such as Facebook and Twitter, to widen appeal for their products and services. Procter & Gamble enjoyed huge success with their online “Smell Like a Man, Man” Old Spice campaign that won the hearts and minds of millions

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