SEO

When It’s Time to Worry: Google Downgrades

Paris Hilton does it, Kanye does it, and I bet money that the Duchess Kate does, too. If you are a business, with or without an online presence, then you certainly should be doing it. You know what I’m talking about. Googling yourself. Content writers can attest to the power of good Google rankings. The most frequently sourced websites are

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Carefully Crafted Content: Creating Your Content Marketing Checklist

Posted on by Jenna I
What do you do when a project seems too complicated or overwhelming to manage? You break it down into a sequence of easier steps. Content marketing works the same way. Whether you have access to a single freelance writer or hundreds of writers to pull from, it can be difficult to ensure that your content always maintains the same tone and consistently achieves

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SEO Primer (Seriously Easy Overview)

Posted on by Laura W
Are you a small business owner who has tripped all over herself in an attempt to avoid learning about SEO? Maybe it intimidates you, overwhelms you, or maybe it’s just One More Thing to deal with in your already way-too-full life! Here’s the great news: SEO is far easier to understand and implement than it sounds! More great news: Most

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Creating Useful Content through Surveys

Understanding your audience is one of the key ways for success with online marketing. The better you know your audience, the easier it is to deliver the kind of updates and helpful content they’re interested in. Before you even find a freelance writer to craft quality content, consider taking a survey to gain insights into your audience. With a short

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5 Reasons You Need Blog Writing Services

Managing a blog takes time and dedication to give your visitors a stupendous reading experience. Without engaging content, your blog is sure to be a bust and could actually work against you by sending your potential customers and readers somewhere else. “Blogging isn’t going anywhere,” says Lifehack.com in their article “10 Reasons why you Need a Blog.” So if you

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Tips for Getting a Business Site to Rank Higher

When it comes to website performance, there are new and old strategies that both small and medium sized companies should be implementing in their marketing strategy. In order to rank higher in Google and grow your website’s organic traffic, it’s critical that your on-page SEO is on target. With up to 40 percent of organic traffic coming from mobile devices

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Identifying the Elements of Quality Content

Google explains that the most important part of creating a “Google-friendly site” is including quality content. Therefore, this component should be an extremely important part of your whole SEO strategy. To achieve this high level of quality in your content, find professional writers for hire who have expertise in the writing field. To further your ...

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7 Habits of Highly Successful Blog Content Writers

In 1989 author Stephen Covey wrote the instruction manual for success, “The 7 Habits of Highly Effective People.” In the book, Covey provided a step-by-step pathway for living with fairness, integrity, service, human dignity, and success. Even though this guide was written almost two decades ago, the principles are still relevant today, especially for ...

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Online Training Programs to Teach Your Employees SEO

No matter how small, every business needs a search engine optimization, or SEO, strategy. That’s because SEO helps your customers or clients find your company online. So if you have a website and you’re creating a social media presence, your business really needs to have an understanding of SEO to further your efforts. Otherwise, you could create web ...

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How Do Freelance Writers Fit Into Your Company’s SEO Strategy?

If your company is relying on your freelance writers to take care of your SEO strategy, you’re most likely not setting your campaign up for success. It’s important for your business to take the lead on your SEO strategy and figure out the roles different members of your team should play within your larger strategy. Within your team, how do your

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Capture Instagram Audiences with Captions

When you are designing your overall content strategy, it’s vital you understand what you are trying to communicate. If you don’t know, you can be certain your social media followers wont either. Whether you are attempting to generate funds for a non-profit or increase brand awareness for a law firm, Instagram should be a vital platform to reinforce ...

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Archaeology of Websites: Keyword Evolution and How it Impacts You

One of the factors that makes SEO complicated for many marketers is the rate at which the industry seems to changes. Between talks about penguins and pandas, it seems as though every few weeks there is some latest and greatest SEO technique and a freelance writer saying that old methods are now obsolete. Yes and no. On the continuous quest

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