SEO

Stuffing is for Christmas Dinner, Not Your SEO Content

Now that the idea of online marketing has taken hold and more and more companies are understanding the use of SEO on their websites, a new problem has arisen: SEO overload or SEO stuffing. The use of SEO seems pretty simple at first glance: load your site with certain wording and search engines will find you when prospective customers are

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Eleventh-Hour SEO: Improving Your Odds Against Established Competitors

It is the frustration of every new small business owner. You open up your shop and now you have to convince new customers to trust you over your online competitors. But, unlike a storefront, online browsers cannot simply drive by your site. You have to start prepared, if you want them to find you. With these tips, you can enter the SEO

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True Optimization: Why Keywords Are Not the Holy Grail of SEO

When companies hear about keywords for the first time, it can be easy to see them as a Holy Grail of marketing. “You mean all I have to do is include these words as many times as possible in my content so search engines know what I’m talking about, then I will rank amazingly well in search results? Awesome!” Except

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Getting the Most from Your Keywords

When you began to develop your website, you were most likely inundated with information about the importance of keywords. The difficulty for many people, however, lies in how to use these valuable tools correctly. Everyone has read content that relies on ‘keyword stuffing’ and quickly turned away, so how do you get keywords to work their magic without destroying your

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Using Images in Your Content Marketing Strategy

Content marketing is not limited to written content. Although written content contains more SEO potential because Google is capable of picking up clues from words in text, focusing your strategy on writing only is a mistake for several reasons: You Can Have Fun with Images People are more apt to do something if they like doing it. Images are fun to play with.

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Using SEO to Drive Traffic from YouTube

With the rise of mobile technology, video has taken on a new priority as a method of driving traffic to your website, blog content, and landing pages. Videos are fun, popular, easy-to-view on mobile devices, such as smartphones and tablets, and they have the potential to become viral quickly. YouTube is an active search engine on its own. When combined

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Search Engine Optimization: Google’s Panda Going Ape on Old SEO and Content Marketing Habits

Search engine optimization evolved from the prioritizing by seniority of organically-grown sites, based on rankings determined by keyword search relevance. SEO has advanced to the point that it is nearly unrecognizable in relation to its humble origins. The evolution was the symptom of search engine algorithm updates. More comprehensive updates typically put ...

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When Going for Plastic Surgery, Cheaper is Not Necessarily Better

Sometimes, it’s necessary to point out the obvious. There have been massive “fails” in plastic surgery jobs, where people have ended up looking like the twin of that evil Chucky doll, of horror movie fame. When a person has one of these botched plastic surgery jobs and is brave enough to ask another, “How do I look?”, the polite thing to do is

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Google’s Growing Cute Zoo of Animals: Penguin, Panda and Hummingbird

If you’re a marketing manager of any kind who uses the Internet to advertise your employer’s products or services, then you’ve probably heard a thing or two about the cute little zoo that Google has acquired for itself over the past few years. It’s lovey-dovey little animals consist of a Panda, a Penguin, and a Hummingbird. But how exactly do

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Google SEO Ranking Factor Report Results

Keeping up with Google’s improvements and trends can be a full-time occupation, especially for writers involved in content writing for websites, blogs, and articles. One of the best tools available to understand current trends is a yearly report put out by Searchmetrics. The complete whitepaper can be downloaded for free in English and German. Google SEO ...

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Four Reasons Professional Content Writers are Advantageous for SEO Purposes

At one time, search engine optimization (SEO) was mainly focused on keywords, meta tags, and image captions. Thanks to Google’s newer updates, though, SEO has moved beyond the keyword emphasis phase. Nowadays, high ranking content is based on relevant writing that clearly and objectively answers the questions and search queries Internet surfers type into ...

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Every Post Matters: How to Build a Business Blog with Staying Power

The information age is here to stay. Every sidewalk is a sea of smartphones, every trend turns into a Twitter hashtag, and every business needs an official website to be successful. However, it’s a little more complicated than that; if you want anyone to find that website, you must also employ search engine optimization (SEO) strategies. That’s why so many

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