SEO

Google’s Growing Cute Zoo of Animals: Penguin, Panda and Hummingbird

If you’re a marketing manager of any kind who uses the Internet to advertise your employer’s products or services, then you’ve probably heard a thing or two about the cute little zoo that Google has acquired for itself over the past few years. It’s lovey-dovey little animals consist of a Panda, a Penguin, and a Hummingbird. But how exactly do

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Google SEO Ranking Factor Report Results

Keeping up with Google’s improvements and trends can be a full-time occupation, especially for writers involved in content writing for websites, blogs, and articles. One of the best tools available to understand current trends is a yearly report put out by Searchmetrics. The complete whitepaper can be downloaded for free in English and German. Google SEO ...

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Four Reasons Professional Content Writers are Advantageous for SEO Purposes

At one time, search engine optimization (SEO) was mainly focused on keywords, meta tags, and image captions. Thanks to Google’s newer updates, though, SEO has moved beyond the keyword emphasis phase. Nowadays, high ranking content is based on relevant writing that clearly and objectively answers the questions and search queries Internet surfers type into ...

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Every Post Matters: How to Build a Business Blog with Staying Power

The information age is here to stay. Every sidewalk is a sea of smartphones, every trend turns into a Twitter hashtag, and every business needs an official website to be successful. However, it’s a little more complicated than that; if you want anyone to find that website, you must also employ search engine optimization (SEO) strategies. That’s why so many

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Getting Your SEO On: Six Tips that You Absolutely Need to Know

If you’re a multi-million dollar business, then you’ve probably got someone handling all of your online marketing for you. In fact, you probably pay a decent salary for this person’s services. In all actuality, your investment is most likely worth every penny spent. After all, with effective online marketing comes the advantage of boosting your ...

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Defensive SEO: Is it Worth It?

According to Hubspot, 61 percent of Internet users around the world use the Web to research purchases online. With more people doing their homework, the information they find on the Web is gospel. That means it’s in your best interest to make sure a Web search of your company paints your organization in a positive light. However, this is much

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The Death of Google Analytics Scams

Posted on by Ryan H
Keyword Stuffing as a Failed Pursuit Google has a history of burying companies that try to fix the rankings game by cheaply implementing keywords within mediocre content in order to achieve a higher analytics ranking. As late as 2011, there were companies referred to in the online content industry as “content farms” that set-out with the single ...

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Keyword Soup: Getting the Recipe Just Right

Keywords used to be the end-all, be-all recipe for driving readers to your online content. Use the right short strings of keywords in all the right places and Google would shoot you straight to the top of their search engine results–skipping the appetizer table and catapulting your content right to the number one spot on the menu. But there are

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Will Someone Please Tell Me If Keywords Really Matter?

As a content writer myself, you would think that I’d know the ins-and-outs of Google’s constant updates. But from Penguin to Panda to Hummingbird, if I didn’t work online, I would have no idea how these cute animals even relate to Google. And to be quite honest, I still don’t understand them fully. What I do know, though, is that

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Define Content Through Keywords

Think of your favorite novel, movie or sports team. Are there specific words that can sum up what those things are all about? Does mentioning a star player’s name, for example, spark memories of a game winning play? Will hearing a certain phrase from a popular movie start making you think about plot and characters from that movie? Keywords can

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Married to SEO: It’s a Schizophrenic Relationship

Small and medium-sized businesses turn to a freelance writing service to help them with SEO and the development/production of SEO content. This is a strategic plan since , when SEO content is executed well, it can influence the thoughts, emotions, and feelings of a reader. The problem many businesses have when dealing with SEO is the fact that it is never ...

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The Long and the Short of It: Does Longer Content Rank Better on Google?

As business owners, we look for ways to have our content rank higher on Google as one method of driving more potential business to our websites. When we hire blog content writers to create excellent content for us, we should be able to give our writers parameters for creating the content we need. Google has already indicated through filter and

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