SEO

Identifying the Elements of Quality Content

Google explains that the most important part of creating a “Google-friendly site” is including quality content. Therefore, this component should be an extremely important part of your whole SEO strategy. To achieve this high level of quality in your content, find professional writers for hire who have expertise in the writing field. To further your ...

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7 Habits of Highly Successful Blog Content Writers

In 1989 author Stephen Covey wrote the instruction manual for success, “The 7 Habits of Highly Effective People.” In the book, Covey provided a step-by-step pathway for living with fairness, integrity, service, human dignity, and success. Even though this guide was written almost two decades ago, the principles are still relevant today, especially for ...

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Online Training Programs to Teach Your Employees SEO

No matter how small, every business needs a search engine optimization, or SEO, strategy. That’s because SEO helps your customers or clients find your company online. So if you have a website and you’re creating a social media presence, your business really needs to have an understanding of SEO to further your efforts. Otherwise, you could create web ...

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How Do Freelance Writers Fit Into Your Company’s SEO Strategy?

If your company is relying on your freelance writers to take care of your SEO strategy, you’re most likely not setting your campaign up for success. It’s important for your business to take the lead on your SEO strategy and figure out the roles different members of your team should play within your larger strategy. Within your team, how do your

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Capture Instagram Audiences with Captions

When you are designing your overall content strategy, it’s vital you understand what you are trying to communicate. If you don’t know, you can be certain your social media followers wont either. Whether you are attempting to generate funds for a non-profit or increase brand awareness for a law firm, Instagram should be a vital platform to reinforce ...

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Archaeology of Websites: Keyword Evolution and How it Impacts You

One of the factors that makes SEO complicated for many marketers is the rate at which the industry seems to changes. Between talks about penguins and pandas, it seems as though every few weeks there is some latest and greatest SEO technique and a freelance writer saying that old methods are now obsolete. Yes and no. On the continuous quest

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The Secrets to Keyword Weaving

Search engines may have increased their standards for page ranking, so keyword stuffing is no longer acceptable; but that doesn’t mean you can’t still obtain a ranking close to the top through search engine optimization (SEO). SEO isn’t as complicated as people make it out to be. Truthfully, if content writers know a few tips and tricks to ...

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Using Gamification to Keep Site Visitors Coming Back for More

If you’re concerned that you’re attracting visitors to your website only to have them leave right away, you’re not alone. Finding ways to keep people on your site so that they view multiple pages (or better yet, share your content) is a concern of virtually every Internet marketer. One fun and effective way to do this is with gamification. According

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Satisfying the Readers between the Printed Sheets (so to speak!)

Crusty old-time journalists used to boast about their abilities to “satisfy the readers between the printed sheets.” That sort of spirited newsroom braggadocio has little meaning in today’s world of digital publishing, online content, personal videos and broadcast news. The concept, however, remains valid, and has an effect on the relationship between a client ...

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The Biggest Mistakes You’re Making with Content Writing Sites

You’re using content writing sites to boost your rankings and drive your social media campaign. It’s a solid plan. After all, where else can you easily (even at the last minute) get help writing a blog post that really gets attention from your audience? Even though you may prefer to slave away at creating your own exceptional piece of quality

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Optimizing Your Website For Bing

Believe it or not, Google is not the be-all and end-all of search engine optimization. Although Bing takes a distant second place to Google, it is rapidly gaining on the number one search engine. In fact, Bing boasted an impressive 18.6 percent market share as of early 2014 — up from just 13 percent in 2012. Currently the default search

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Avoid Getting Stuck in Traffic: Aligning SEO With Conversions

When it comes to search engine optimization, so many people just think “traffic, traffic, traffic.” What, exactly, does traffic do for you? Nothing! It is conversions that bring you leads and customers. To properly use SEO, you must develop your site with conversions in mind. You want to create a site that is optimized for search engines, as well as encourage people

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