SEO

Getting the Most from Your Keywords

When you began to develop your website, you were most likely inundated with information about the importance of keywords. The difficulty for many people, however, lies in how to use these valuable tools correctly. Everyone has read content that relies on ‘keyword stuffing’ and quickly turned away, so how do you get keywords to work their magic without destroying your

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Using Images in Your Content Marketing Strategy

Content marketing is not limited to written content. Although written content contains more SEO potential because Google is capable of picking up clues from words in text, focusing your strategy on writing only is a mistake for several reasons: You Can Have Fun with Images People are more apt to do something if they like doing it. Images are fun to play with.

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Using SEO to Drive Traffic from YouTube

With the rise of mobile technology, video has taken on a new priority as a method of driving traffic to your website, blog content, and landing pages. Videos are fun, popular, easy-to-view on mobile devices, such as smartphones and tablets, and they have the potential to become viral quickly. YouTube is an active search engine on its own. When combined

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Search Engine Optimization: Google’s Panda Going Ape on Old SEO and Content Marketing Habits

Search engine optimization evolved from the prioritizing by seniority of organically-grown sites, based on rankings determined by keyword search relevance. SEO has advanced to the point that it is nearly unrecognizable in relation to its humble origins. The evolution was the symptom of search engine algorithm updates. More comprehensive updates typically put ...

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When Going for Plastic Surgery, Cheaper is Not Necessarily Better

Sometimes, it’s necessary to point out the obvious. There have been massive “fails” in plastic surgery jobs, where people have ended up looking like the twin of that evil Chucky doll, of horror movie fame. When a person has one of these botched plastic surgery jobs and is brave enough to ask another, “How do I look?”, the polite thing to do is

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Google’s Growing Cute Zoo of Animals: Penguin, Panda and Hummingbird

If you’re a marketing manager of any kind who uses the Internet to advertise your employer’s products or services, then you’ve probably heard a thing or two about the cute little zoo that Google has acquired for itself over the past few years. It’s lovey-dovey little animals consist of a Panda, a Penguin, and a Hummingbird. But how exactly do

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Google SEO Ranking Factor Report Results

Keeping up with Google’s improvements and trends can be a full-time occupation, especially for writers involved in content writing for websites, blogs, and articles. One of the best tools available to understand current trends is a yearly report put out by Searchmetrics. The complete whitepaper can be downloaded for free in English and German. Google SEO ...

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Four Reasons Professional Content Writers are Advantageous for SEO Purposes

At one time, search engine optimization (SEO) was mainly focused on keywords, meta tags, and image captions. Thanks to Google’s newer updates, though, SEO has moved beyond the keyword emphasis phase. Nowadays, high ranking content is based on relevant writing that clearly and objectively answers the questions and search queries Internet surfers type into ...

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Every Post Matters: How to Build a Business Blog with Staying Power

The information age is here to stay. Every sidewalk is a sea of smartphones, every trend turns into a Twitter hashtag, and every business needs an official website to be successful. However, it’s a little more complicated than that; if you want anyone to find that website, you must also employ search engine optimization (SEO) strategies. That’s why so many

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Getting Your SEO On: Six Tips that You Absolutely Need to Know

If you’re a multi-million dollar business, then you’ve probably got someone handling all of your online marketing for you. In fact, you probably pay a decent salary for this person’s services. In all actuality, your investment is most likely worth every penny spent. After all, with effective online marketing comes the advantage of boosting your ...

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Defensive SEO: Is it Worth It?

According to Hubspot, 61 percent of Internet users around the world use the Web to research purchases online. With more people doing their homework, the information they find on the Web is gospel. That means it’s in your best interest to make sure a Web search of your company paints your organization in a positive light. However, this is much

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The Death of Google Analytics Scams

Posted on by Ryan H
Keyword Stuffing as a Failed Pursuit Google has a history of burying companies that try to fix the rankings game by cheaply implementing keywords within mediocre content in order to achieve a higher analytics ranking. As late as 2011, there were companies referred to in the online content industry as “content farms” that set-out with the single ...

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