SEO

Crawlers Crave Microdata: SEO Tips for Tomorrow

 Search engines are constantly evolving and becoming more discriminating of the content they present to users. While content writing has previously been focused on keywords, which are still extremely important, search engine crawlers have developed a new appetite for munching Microdata. What is Microdata? Microdata is one of the three variations of data used by ...

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A Novice’s Guide to Utilizing and Understanding SEO Part II

A couple of weeks ago, I wrote a post about Search Engine Optimization (SEO) for the beginner. This time, I aim to go a bit deeper, taking you ever closer to truly understanding the art of SEO. In the last post, I wrote about the importance of keywords, what was involved in a search engine’s algorithm, and pointed out the

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The Rules of Website Attraction

Posted on by John C
Building a website can feel like trying to sell a new car to a random stranger. It looks good in the showroom, but you need to showcase tons of bells and whistles to draw interest from the other party. They need to see how it serves their needs before they will be convinced to invest time and money. SEO can

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Choosing Widgets for Your Mortgage Content Website

Posted on by Karen P
Mortgage widgets are tremendously resourceful tools that can attract visitors to your website and keep them coming back. They provide mortgage website content that is both informative and interactive. Widgets are typically free and remarkably simple to use. Merely copy the code and paste it to your website. Most are available in a variety of colors or can be customized

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SEO Link Strategy: Relevancy is the Key

Posted on by Paula A
The Internet is built on connections which are represented by links. A link connects one site to another. When a reader clicks on the link, it takes them through a shortcut to another page. I think of this shortcut as a portal to another dimension or a slide in the game Chutes and Ladders. Both inbound and outbound links can

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Of Keyword Bondage: Breaking the Chains of SEO

Posted on by Sarah S
Clients often ask for seemingly impossible keywords in blog posts or articles, but they also want compelling, original content. Incorporating a long keyword eight times in 300 words makes it difficult to create Pulitzer-winning material, so it’s a good thing Google isn’t in the business of handing out literary prizes. Still, content writers and ...

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ROI: SEO Content Marketing That Converts

Posted on by Paula A
Content marketing has become a buzzword for Internet marketing gurus, especially over the last few years. Small, medium, and large businesses are being told to hire content writers in order to jump on the content marketing bandwagon. “You need more content!” and “Content is king!” are two of the content marketing crusaders’ battle ...

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Perform an SEO Health Check on Your Medical Website

Posted on by Lynn H
Is your medical website in good SEO health? Is it able to perform its activities of daily living, such as engaging visitors on the internet and bringing you new patients? If your medical website suffers fatigue, lethargy and social isolation, you may need to perform an SEO health check. Keeping your medical website healthy is similar to helping a patient

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Going on a Keyword Diet – A Guide for Article Writers, Online Marketers and Website Owners

Posted on by Tracy S
While they are not a lot of fun, many of us find ourselves needing to go on a diet or at least watch what we eat if we have put on a few pounds. However, dieting can be useful in other situations too. Have you been overindulging on keywords for your web content and blog posts? This can lead to

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A Novice’s Guide to SEO Techniques

If you are anything like me, you dread writing SEO heavy content riddled with keywords or phrases, which sometimes don’t make much sense. In fact, in my estimation, this requirement often times hinders the creative process and creates a challenge for us freelance writers. However, since SEO is here to stay and is an integral part of content creation, understanding

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Anatomy of a Well-Optimized Blog Post

Posted on by Lara S
Regular blog posts are great for your site’s SEO. Search engines like regularly-updated sites, and blogs allow you the perfect mechanism to keep your content constantly fresh. But, it also helps to make your posts as search engine friendly as possible while still making them useful and informative for readers. A quick anatomical guide of a well-optimized ...

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Your Site Is Sick! Spot the Symptoms to Nurse Content Back to Good Health

Posted on by Steve B
A scratchy throat. Diminished energy. That ominous sensation where you wake up feeling like someone has inserted a golf ball deep into your trachea. We know these symptoms. We understand them to be the early warning signs that a virus is about to mess with our busy writing schedule (perhaps the perfect time to road test ghostwriting services, but that’s

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