SEO

Arrive at HTML 5 Alive

If you want to keep your search engine optimization campaign alive, it’s time for you to get your site up to date with the latest features of HTML5. As the fifth HTML iteration, HTML5 is a stark improvement over the previous versions. One of the main advancements of HTML5 are more intuitive support and implementation for the latest types of

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The SEO Backroads: 8 Avenues Your Business Probably Hasn’t Explored

Posted on by Steve B
The Information Superhighway (remember when that was a thing?) is gridlocked with great search engine optimization advice. From complex link-building strategies to integrating SEO content providers, there’s plenty for intrigued business owners to learn about. But often these articles focus on the most popular topics, to the detriment of less fashionable, ...

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The Professional Blogger’s Guide to Optimizing Images

We live in a visual world that is full of color, from our television shows to the glossy spreads in our favorite magazines. We are drawn to images that tell a story, make us think, make us cry, and remind us of our humanity. The professional blogger knows that giving readers some great eye candy is an outstanding way to

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SEO for Novices Part III: Exploring Links

As the third installment of SEO for the novice, this article will expound on a very important aspect of SEO, that being backlinks. Search engines use links as a way to rank a site. In other words, the more links a site has, the higher it will appear in a search engine’s algorithm. Read below to learn more about site

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Flip or Flop – Time for an Overhaul or a New Start

Posted on by Tracy S
Some of the hottest shows on television today have to do with a subject that sounds boring—selling a house. However, the reality is these shows are thrilling. Flip or Flop, Flip This House and Flip Men are all about the concept of “flipping” houses. This involves buying a house cheap, putting in some work, then selling it for profit. One

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SEO: Poetic License

Posted on by David S
Poetry is a type of writing that allows the inner mind to roam. It is sometimes a way to create a link that touches readers and holds them captive. Do you have a favorite poem? If so, what was it about that poem that has allowed you to hold it dear? Whatever the answer, it is “that” which creative writers

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How Will the Recent Changes In Google Authorship Affect SEO?

Posted on by Lara S
Businesses that use content as part of their marketing got a boost when Google added their Google Authorship program. Under this program, a freelance marketing writer could claim authorship of a piece. This would help create trust with viewers and had the benefit of added visibility because of the author photos and Google + circle count that would appear in results.

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Creating Landing Pages That Convert

Posted on by Paula A
If social media and emails are for inviting your prospects, then landing pages are for grabbing the prospects’ attention and driving conversions. In order to drive conversions, your landing page needs to focus on your message by offering a good conversion experience. According to Oli Gardner, a good conversion experience is “one in which your visitors ...

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I Fought the Law… And the Law Won – SEO Lessons for Content Writers

Posted on by Tracy S
Content writers have a lot to think about, but one of those should not be “fighting the law.” While you may never worry about getting a traffic ticket while you are at the keyboard, there are certain laws of the land that you have to follow. Those who do not could face certain penalties that might land them in the

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Crawlers Crave Microdata: SEO Tips for Tomorrow

 Search engines are constantly evolving and becoming more discriminating of the content they present to users. While content writing has previously been focused on keywords, which are still extremely important, search engine crawlers have developed a new appetite for munching Microdata. What is Microdata? Microdata is one of the three variations of data used by ...

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A Novice’s Guide to Utilizing and Understanding SEO Part II

A couple of weeks ago, I wrote a post about Search Engine Optimization (SEO) for the beginner. This time, I aim to go a bit deeper, taking you ever closer to truly understanding the art of SEO. In the last post, I wrote about the importance of keywords, what was involved in a search engine’s algorithm, and pointed out the

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The Rules of Website Attraction

Posted on by John C
Building a website can feel like trying to sell a new car to a random stranger. It looks good in the showroom, but you need to showcase tons of bells and whistles to draw interest from the other party. They need to see how it serves their needs before they will be convinced to invest time and money. SEO can

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