SEO

Optimize for Dark Social

Dark Social springs forth, sounding as if it were the long lost cousin of the Deep Web, that seedy place on the internet where only drug dealers, pimps and black marketers frequent. To think that would be a devastating mistake as a business owner. Dark Social is that part of the social web where businesses often avoid, only because they

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Focusing Content on User Intent

Posted on by Paula A
When working to implement SEO techniques into a website and creating content that is optimized for search engines, it is easy to forget that SEO is not the goal of writing content. It is easy to get swept up in all the changes that Google makes to their algorithm or worry about whether a website uses enough on-page SEO to

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Mobile Optimization Equates to Volume Optimization

Mobile this, mobile that. A year ago mobile device usage for Internet searching surpassed desktop searching for the first time ever as reported by CNN Money. Since then you’ve been made all too aware of how valuable mobile optimization is to your SEO game. You aren’t alone. Everyone from professional writers for hire to daily commuters on subways have picked up

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Think Beyond Target Customers for Online Marketing

You’ve heard it time and time again. Find a freelance writer who can polish up content that is gold-worthy, which you present like lollipops on your blog or website. This will ensure the longevity and good fortune of your online business. Such a shallow game you play! Of course marvelous content will get you far, but only so far, in

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Content, Kings, and Why the User Rules the Roost

Posted on by Amy F
One thing that’s been clear since Google started tweaking its algorithm to cut down on spam and to promote pages that people actually want to look at it is that “content is king.” If your small or medium business’ website doesn’t have good, useful content, it might as well not exist. But, these days, optimization goes a step further than

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#1 is No Longer Good Enough

Here’s the rub. Remember when you were told that all you needed to win at the SEO game was to rank #1 in a Google search? Perhaps you were told this by some reputable marketing firm that promised you the moon and stars worthy of your dreamiest wishes. You were hooked. You hired freelance writers to concoct content complete with

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Content Optimization Tips for Blog Content Writers

There are a number of components involved in delivering quality content that is effective enough to intrigue the desired audience while satisfying the requirements of search engines. Knowing how to optimize content during the writing process to obtain the best results can save time and increase productivity. Although writers usually have a good grasp on what’s ...

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When It’s Time to Worry: Google Downgrades

Paris Hilton does it, Kanye does it, and I bet money that the Duchess Kate does, too. If you are a business, with or without an online presence, then you certainly should be doing it. You know what I’m talking about. Googling yourself. Content writers can attest to the power of good Google rankings. The most frequently sourced websites are

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Carefully Crafted Content: Creating Your Content Marketing Checklist

Posted on by Jenna I
What do you do when a project seems too complicated or overwhelming to manage? You break it down into a sequence of easier steps. Content marketing works the same way. Whether you have access to a single freelance writer or hundreds of writers to pull from, it can be difficult to ensure that your content always maintains the same tone and consistently achieves

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SEO Primer (Seriously Easy Overview)

Posted on by Laura W
Are you a small business owner who has tripped all over herself in an attempt to avoid learning about SEO? Maybe it intimidates you, overwhelms you, or maybe it’s just One More Thing to deal with in your already way-too-full life! Here’s the great news: SEO is far easier to understand and implement than it sounds! More great news: Most

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Creating Useful Content through Surveys

Understanding your audience is one of the key ways for success with online marketing. The better you know your audience, the easier it is to deliver the kind of updates and helpful content they’re interested in. Before you even find a freelance writer to craft quality content, consider taking a survey to gain insights into your audience. With a short

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5 Reasons You Need Blog Writing Services

Managing a blog takes time and dedication to give your visitors a stupendous reading experience. Without engaging content, your blog is sure to be a bust and could actually work against you by sending your potential customers and readers somewhere else. “Blogging isn’t going anywhere,” says Lifehack.com in their article “10 Reasons why you Need a Blog.” So if you

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