Freelance Writers

Why Hire a Freelance Writer for Exceptional Product Descriptions?

Though it seems simple enough to write a product description by listing its features and specifications, you need to be well-versed in the gentle seductive persuasion that is copywriting to really make your products or services sell. This is why it’s important to hire a freelance writer or professional copywriter to write your business’ product ...

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The Couture Snowball Effect

Fashion moves the world. Even something as small as nail polish has been cited by Forbes as being, surprisingly, an indicator of overall economic health. Both clothing manufacturers and accessory designers have enjoyed meteoric rises among their ranks when a certain frock or pendant catches a celebrity’s eye. Even without a direct nod, the appearance of an ...

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Staying Out of the Circular File: Successful Brochures

An expected inclusion in every trade show bag, account folder and office wall, brochures are an ever-present reality of business. Convincing your customer that the folded piece of paper they’re holding has value means that you need to overcome this ho-hum perception of the venue and keep your content out of the trash. Here are a few considerations to keep

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6 Steps for Fostering a Lasting Relationship with the Perfect Copywriter

Arguably, your copywriter is one of your most valuable assets. As the voice of your business, your copywriter is responsible for producing the lucrative text that engages your visitors and customers. While good copywriters for hire are hard to find, the ideal copywriter for your business is the proverbial needle in a haystack. If you ever find the needle or

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Creating Visual Text

An apple is just an apple until you bring it to life with visual references. The deep red apple sat like a jewel surrounded by blazing orange tangerines. Her deep green scarf matched her emerald eyes and was complemented by her ginger hair. Using words that describe an everyday object brings that object to life. As content writers, our job

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Going Hollywood: Finding Blogging Inspiration from the Big Screen

Movies are a perfect choice for a date night or family activity. What you see on the screen can also be a good tool for cultivating blog ideas. Movie plots drive the action and shape characters. These same plot devices can offer inspiration for constructing a blog and infusing it with fun and informative content. Whether you are looking to

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Creating a Hive Mind: Steps for Choosing the Right Writer

Freelance writers are similar to snowflakes. No two writers are alike in how they do their craft. Business owners can navigate the freelance writing market effectively when they make it a goal to hire article writers who are most compatible with their needs. How do you choose the right freelance writer for your business? It starts with going beyond simply

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Writing Less to Earn More: Why Working Through Burnout Doesn’t Work

Creativity is a muscle that needs to be exercised to grow and thrive. Unfortunately, like any other muscle, you can strain your creativity if you use it too vigorously or too often. Instead of a pulled muscle, we just call it burnout. Any writer is subject to burnout, especially those who write multiple articles each day. And just like working

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For Love or Money: No Shame in the Content Game

While most of the messaging around the push for greater emphasis on “authorship” seems to imply that content writers will be uniformly thrilled at the prospect of having a byline attached to their writing, many content writers are lukewarm about the prospect of revealing their “secret” identities. For writers who write creative work in ...

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Keep It Simple, (We’re) Stupid: Why Content Writers Crave Clarity

As a professional content writer, I’m grateful that I can provide a practical skill to clients who need it, and get paid in the process. I try to always be transparent and realistic about what I can get done and meet deadlines for drafts and revisions alike. In the interest of that transparency, I’m going to let our marketing agencies

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Three Tools That Make the Transition From Work to Play Easier

Like many writers who provide web content services, I struggle with transitioning from work time to play time. Whether I’m brainstorming a catchy headline for a current assignment or dreaming up a new blog post, my mind’s constantly spinning. I can’t tell you the number of times I’ve burnt dinner or almost poured orange juice instead of ...

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3 Deceptively Reputable Sources That Aren’t What They Seem to Be

If you’re currently purchasing content for your website, you may want to know about a few supposedly reputable sources that aren’t actually as distinguished as they first appear. If your ghost writing service is not using reputable resources for their work, it may reflect badly upon you and your business. It can even damage your search engine ...

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