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Category Archives: Copywriting
Sometimes marketing campaigns can charm my socks off. The right strategy—like Hipmunk’s “agony” ratings to describe red-eye flights, or CD Baby’s low-key tone—will lure consumers into lifelong brand loyalty. That’s the power of solid copywriting. These five sites top my
Don’t you wish every one of your blog posts had the ability to scream, “Freeze!” and hold every reader’s attention hostage? While an arrest warrant may be out of the question, an arresting headline will effectively handcuff your readers’ attention.
Everyone knows the holiday season puts a pinch on our time, our attention, and our budget. Family and friends, seasonal parties and other affairs, shopping for gifts, and holiday traffic and congestion, whether it be cars on the highway or
As a professional content writer, I’m grateful that I can provide a practical skill to clients who need it, and get paid in the process. I try to always be transparent and realistic about what I can get done and
If you’re currently purchasing content for your website, you may want to know about a few supposedly reputable sources that aren’t actually as distinguished as they first appear. If your ghost writing service is not using reputable resources for their
Cyber Monday. The term was coined in 2005 by Shop.org , giving a name to the Monday directly after Thanksgiving and Black Friday. This is the day that retailers use to encourage customers to look online for holiday deals. For
A little over a year ago, I couldn’t even tell you what SEO stood for. Something…computerish? Now, I feel fortunate that I can regularly earn a good chunk of cash each month from my work as one of many anonymous
The use of editors was industry standard in the past, but today most writers find themselves relying more on online grammar checking applications and Microsoft Word spellcheck than actual living editors. The death of the editor has created a void
The job of a freelance marketing writer is to put words in their place. Some days, the words arrange themselves nicely on the page. Other days, they act like uncivilized little savages and refuse to sit next to one another
Editing and proofreading is only for writers—right? Wrong! The editing process is very important to any marketing campaign. After all, the smallest error could wreak havoc on a business. Imagine the chaos that could ensue if a product is labeled
You may be wondering why writers are afraid of being the victim of falling stars and also trying to digest what would cause a star to fall in the first place. If subjective editing isn’t your first choice on the
Ready to order content articles for your website? The world of freelance writers is at your fingertips, but making your writers a real part of your team, allowing them to add insight and teaching them how to surpass your goals