Copywriting

Keep It Simple, (We’re) Stupid: Why Content Writers Crave Clarity

As a professional content writer, I’m grateful that I can provide a practical skill to clients who need it, and get paid in the process. I try to always be transparent and realistic about what I can get done and meet deadlines for drafts and revisions alike. In the interest of that transparency, I’m going to let our marketing agencies

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3 Deceptively Reputable Sources That Aren’t What They Seem to Be

If you’re currently purchasing content for your website, you may want to know about a few supposedly reputable sources that aren’t actually as distinguished as they first appear. If your ghost writing service is not using reputable resources for their work, it may reflect badly upon you and your business. It can even damage your search engine ...

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Are You Ready for Cyber Monday?

Cyber Monday. The term was coined in 2005 by Shop.org , giving a name to the Monday directly after Thanksgiving and Black Friday. This is the day that retailers use to encourage customers to look online for holiday deals. For those people who like to avoid the mall, but still want to get great deals, Cyber Monday is an excellent

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Anonymous, No More: Making the Shift from Behind the Scenes to Byline

A little over a year ago, I couldn’t even tell you what SEO stood for. Something…computerish? Now, I feel fortunate that I can regularly earn a good chunk of cash each month from my work as one of many anonymous blog writers, and I’ve spend the last year more or less happily chugging away as a cog in the grand

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The Wild Wild Write: Death of the Editor

The use of editors was industry standard in the past, but today most writers find themselves relying more on online grammar checking applications and Microsoft Word spellcheck than actual living editors. The death of the editor has created a void and has led to many interesting developments within the content world and for content marketing services, especially ...

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Taming Keywords

The job of a freelance marketing writer is to put words in their place. Some days, the words arrange themselves nicely on the page. Other days, they act like uncivilized little savages and refuse to sit next to one another in a way that makes sense. Keywords can be particularly atrocious, especially when a client provides a long list or—worse

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Falling Stars: Avoid the Pitfalls of Subjective Editing

You may be wondering why writers are afraid of being the victim of falling stars and also trying to digest what would cause a star to fall in the first place. If subjective editing isn’t your first choice on the list of possibilities, you’re not reading the right list. Many but not all web sites use a rating system to

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How to Differentiate Franchise Webpages

Business franchise companies often hire content writers to rewrite standard scripts for reuse on their franchisee’s websites. They are looking for content that says the same thing, but that duplication checkers won’t block. What kinds of tips can they give their writers to make sure the writing sounds fresh? Writing content for franchises is tricky. ...

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Are You the Authority on Authoritative Sources?

Marketing agencies hire article writers presumably because they want a reasonably priced expert writer to create content as part of a larger marketing campaign. It’s typical for agencies to give some guidelines on what type of content they’re looking for, and more and more, these general stipulations also include the seemingly straightforward claim to include ...

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What American Horror Story Can Teach You About Content Writing

American Horror Story has a cultish following. Fans of the FX series are cut from the same cloth as those who threw blue meth “candy” parties to celebrate the finale of Breaking Bad (blue cocktails, cupcakes, etc.), and the obsessive admirers of Lost who believed the secrets of death, time, and existence would be reveled if they could decipher the

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Six Content Types That Sizzle

More consumer brands and business marketers are picking up the content marketing banner and displaying it loudly and proudly on their websites. In effect, they are creating their own online brands with their blogs, social networks, video feeds and more. A recent Marketing Profs and CMI (Content Marketing Institute) report showed that an overwhelming majority of ...

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10 Differences Between Copywriting That Sells and Copywriting That Just Sits There

Bad copywriting resembles that Christmas fruitcake you receive every year from Aunt Lou: It just sits there on your website, doing nothing but taking up space and scaring people with its mediocrity. When SMBs hire a copywriter to create compelling content, they expect to receive content that seizes the attention of Internet-jaded consumers without mercy, a verbal ...

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