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Category Archives: Copywriting

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Self-Edit Like A Pro!

Sloppy copy can be the undoing of a professional writer. When a client hires a writer for a project, the last thing they want to worry about is cleaning up word vomit. Creating content does not just involve turning fresh

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Become a Sweeper: Clean Up After Other Writers’ Mistakes

Have you ever come across a website that made you wince? Bad grammar, juvenile phrasing and multiple spelling errors can turn any website into an ineffective laughingstock. Instead of just shaking your head and moving on, you should view this

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Adverbs and Adjectives: Kill Them Quick

“I believe the road to hell is paved with adverbs,” wrote Stephen King in the writer’s tome On Writing: A Memoir of the Craft. Writing with adverbs and adjectives is frowned upon in literary circles because it is the sign

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Humanizing the Copy: Marketing and Characterization

If you’re a freelance marketing writer with an academic and/or literary background, you’ll be happy to realize that our love of stories can refine our freelance work, making it more marketable and enhancing the reputation of both our employers and

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Pros and Cons of Being a Temp

Freelance writing has become a much more difficult profession during the past decade as newspapers and magazines have slashed the number of writers they use regularly and reduced how much money they pay for a story. Many freelance writers have

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Top Five Reasons for Working with a Writing Company Rather than Going It Alone

Writing for a living may sound glamorous, and I suppose sometimes it is. However, the reality of freelance writing can often be more about long hours, chasing unpaid invoices, drumming up clients to replace ones who ran out of funds

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Writing Teacher and Business Writer: Freelancing Bridges the Gap

One marker of expert writing ability is being able to delineate how different realms of writing inform and impact one another. Less experienced folks assume that good writing is good writing, and you know it when you see it. If

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Getting the Click: The Eight Elements of Persuasive Writing

If potential customers don’t go to your website, you can’t sell them anything. Search engine optimization (SEO) techniques can get your site listed first on a results page, but people still have to click on your link. Likewise, your e-mail

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Shock and Awe: Beginning with a Bang!

Did you know that in 1938, Time Magazine chose Adolf Hitler for the magazine’s Man of the Year award? Shocking—though this fact has little to do with the subject of this article. However, it does help illustrate the fact that

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Creative Content Marketing: Making Your Customer the Hero of Your “Story”

When it comes to business, we’ve all heard the tried and true adages “the customer is always right” and “the customer is king.” Prosperous enterprises have been honoring those mantras since the first cobbler resoled a shoe and the first

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“If You Can Think, You Can Write!”

William Randolph Hearst, the legendary newspaper tycoon who inspired the film classic Citizen Kane, once told a budding reporter on his staff, “If you can think, you can write!” On the surface, this might sound like an oversimplification, but in

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Cliches to Steer Clear of In Your Writing

I’ve got a bee in my bonnet that I think you need to know about. Cliches, phrases that were fresh as a daisy in their heyday, cause web content to read like a last-ditch effort. As a web content provider,

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