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Category Archives: Copywriting
One of the most frustrating moments for a customer receiving a brand new product is when they pull out the directions. Often the instructions are incompletely written, written in poor English or just plain non-existent. As someone who buys technology
No one wins a gold medal or gets their picture on a cereal box for being the first one to publish a blog post. Such a fact does not lessen the pressure to create content at the speed of light.
Whether it be a lack of time, lack of writing expertise, or any other of a dozen reasons, it is fortuitous that businesses can hire writers to create their website content, including their blog posts. And just like any other
Small businesses are frequent buyers of written content for websites, social media, newsletters, email blasts and research. No surprise then, they have a vested interested in the material bought. That said, many small companies often make the mistake of thinking
As a small business owner, you may want to hire a copywriter to help construct web content, blog posts and promotional materials. However, when the keyword is small, budgeting is a big concern. Perhaps you think that hiring a professional
You may not think it is that important, but the process you go through when you decide to hire a writer is akin to any type of employee screening, or perhaps a first date. You want to thoroughly understand this
Ever tried to sell a house, raise a child, or get an education without some sort of plan? Of course not. So why do you insist on running a SMB without a plan? “I have a plan,” you say, before
Content writing for the Internet is a distinct writing technique that has a specific skill set. This skill set includes the use of keywords. If you are not familiar with the term “keyword,” the definition is a word or phrase
As content marketing booms, 77% of small-to-medium sized businesses (SMBs) in North America now maintain a company blog. Outstanding content, that which engages and excites potential customers to come back and buy what your business sells, is a must. It’s
Dredging and Dumping in the Great Barrier Reef: Personal Politics versus Pay Day as a Content Writer
You may have heard about the controversial decision by Australia to expand the amount of sediment to be dumped into the Great Barrier Reef marine port. The debate surrounds the beautiful natural wonder of the reef and the concern that
The Super Bowl is when the two top NFL teams come together and play to determine which team can call themselves champions for that year. However, there is something that is almost as anticipated as the game itself—the commercials! If
Word of mouth is the seed that makes a business grow. When people are talking about your business, that means good things for your bottom line as a business owner. It means a greater number of people will use your