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Category Archives: Copywriting
An expected inclusion in every trade show bag, account folder and office wall, brochures are an ever-present reality of business. Convincing your customer that the folded piece of paper they’re holding has value means that you need to overcome this
Most people don’t plan ahead for the week after Boxer Day. Suddenly all activity stops in many businesses and homes where freelance copywriters are working. If you plan to hire web writers to write New Year blogs or web content,
You want to start a blog on your company’s website, but know that you won’t be able to handle writing the posts yourself. That’s where hiring a writer comes in handy. But, deciding to bring a writer on board raises
Arguably, your copywriter is one of your most valuable assets. As the voice of your business, your copywriter is responsible for producing the lucrative text that engages your visitors and customers. While good copywriters for hire are hard to find,
An apple is just an apple until you bring it to life with visual references. The deep red apple sat like a jewel surrounded by blazing orange tangerines. Her deep green scarf matched her emerald eyes and was complemented by
Sometimes marketing campaigns can charm my socks off. The right strategy—like Hipmunk’s “agony” ratings to describe red-eye flights, or CD Baby’s low-key tone—will lure consumers into lifelong brand loyalty. That’s the power of solid copywriting. These five sites top my
Don’t you wish every one of your blog posts had the ability to scream, “Freeze!” and hold every reader’s attention hostage? While an arrest warrant may be out of the question, an arresting headline will effectively handcuff your readers’ attention.
Everyone knows the holiday season puts a pinch on our time, our attention, and our budget. Family and friends, seasonal parties and other affairs, shopping for gifts, and holiday traffic and congestion, whether it be cars on the highway or
As a professional content writer, I’m grateful that I can provide a practical skill to clients who need it, and get paid in the process. I try to always be transparent and realistic about what I can get done and
If you’re currently purchasing content for your website, you may want to know about a few supposedly reputable sources that aren’t actually as distinguished as they first appear. If your ghost writing service is not using reputable resources for their
Cyber Monday. The term was coined in 2005 by Shop.org , giving a name to the Monday directly after Thanksgiving and Black Friday. This is the day that retailers use to encourage customers to look online for holiday deals. For
A little over a year ago, I couldn’t even tell you what SEO stood for. Something…computerish? Now, I feel fortunate that I can regularly earn a good chunk of cash each month from my work as one of many anonymous