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Affordable Content and Copywriting
Articles, Blog Posts, Copy, News
Articles, Blog Posts, Copy, News
Category Archives: Copywriting
Swipe Files: The Copywriter’s Secret Weapon
Imagine: The clock is ticking and the writing isn’t going well. Worse, it’s an important assignment for a client who’s prepared to deliver a hefty fee and a steady stream of work—if they like what they see when they receive
How to Write an Engaging Sales Pitch
Thanks to the fact that certain companies put a heavy emphasis on writing in Associated Press style or another newspaper-oriented rule set, it can be easy to lose sight of the fact that these systems are not the best for
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Five Books Every Writer Should Have on Their Desk… And Why
It doesn’t take long for a writer’s desk to morph into some sort of untamed beast, overflowing with drafts, letters, writing utensils, unpaid bills, and probably even half a pizza under there somewhere. With all this junk assuming so much
Most Influential Commercial Jingles and How Writers Can Make an Impact
It may seem simply, and even slightly silly, but some of the most influential words in our lives are the commercial jingles we hear day in and day out on the TV, radio and computer. These catchy, short phrases set
I ain’t afraid of no ghost!
The surprisingly un-scary world of ghostwriters According to a Pew research study, almost one out of five Americans believe in ghosts. While many of us do not agree on the existence of ghosts, just as many do not recognize the
What We Can Learn From Groupon About Quality Writers
How many times have you looked at a website and were underwhelmed by the copy? Straightforward, unemotional copy may be the backbone of copywriting, but it often doesn’t leave a lasting impression. There are plenty of websites that offer discounted
Posted in Copywriting
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Is Content Rewriting Merely Another Method of Article Spinning?
Reflect on the similarities between content rewriting and article spinning. Both emulate original source materials. Both clone existing ideas. Both are common practices applied to the creation of Internet content. Either approach can produce worthless information. Perhaps you disagree with
Posted in Copywriting, Writing Techniques
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So … What Does a Copywriter Do Exactly?
Many writers have an air of mystery surrounding them, and for those who don’t write professionally, writing can seem either a noble pursuit or a frivolous one. Telling people that you write for a living can often result in questions
Posted in Copywriting
Tagged copywriting, featuredwriter, freelancers, writer, writeraccess, writers
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Buy My Product!: How to Compose Effective, Compelling Product Descriptions
You have a great product, and you know it is going to sell. All you have to do is string a couple of sentences next to your product and—bam!—you have made a sale. Right? Wrong. Effectively creating a compelling product
Posted in Copywriting, Writing Techniques
Tagged content, copywriting, creative, featuredwriter, seo, style, writer, writeraccess, writers, writing
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Content Farms: Will The Newest Google Farmer Update Kill The Crop?
Much criticism has been thrown around on the Internet lately about content farms, and just like any type of gossip, many of the facts get left out. The recent Google update has brought many websites to a halt, and all
Posted in Content Marketing, Copywriting
Tagged content, copywriting, featuredwriter, marketing, writeraccess, writers
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Writing Formula Advice from a Newspaper Reporter
Every writer comes across those dreaded moments when trying to compose quality content and conjures up nothing but a blank page. Having spent nearly four decades as a newspaper reporter, I needed a dependable formula that would help me create
Posted in Copywriting, Writing Techniques
Tagged content, copywriting, featuredwriter, freelancers, writeraccess, writers, writing
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How to Avoid Copywriting Disasters
Dizzy Dean, who though a good baseball player is best remembered as a sportscaster, was infamous for mangling the English language. After being hit in the head by a wild pitch he told reporters, “The doctors X-rayed my head and