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Category Archives: CopywritingGetting the Click: The Eight Elements of Persuasive WritingIf potential customers don’t go to your website, you can’t sell them anything. Search engine optimization (SEO) techniques can get your site listed first on a results page, but people still have to click on your link. Likewise, your e-mail
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Shock and Awe: Beginning with a Bang!Did you know that in 1938, Time Magazine chose Adolf Hitler for the magazine’s Man of the Year award? Shocking—though this fact has little to do with the subject of this article. However, it does help illustrate the fact that
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Creative Content Marketing: Making Your Customer the Hero of Your “Story”When it comes to business, we’ve all heard the tried and true adages “the customer is always right” and “the customer is king.” Prosperous enterprises have been honoring those mantras since the first cobbler resoled a shoe and the first “If You Can Think, You Can Write!”William Randolph Hearst, the legendary newspaper tycoon who inspired the film classic Citizen Kane, once told a budding reporter on his staff, “If you can think, you can write!” On the surface, this might sound like an oversimplification, but in
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Cliches to Steer Clear of In Your WritingI’ve got a bee in my bonnet that I think you need to know about. Cliches, phrases that were fresh as a daisy in their heyday, cause web content to read like a last-ditch effort. As a web content provider,
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Top 5 Most Expensive Typos in HistoryEven the best ghostwriter on the block knows that typos can make or break a relationship with a client. A growing dependency on grammar checkers and misspelling detectors forces even the best writer to screw up on occasion. However, the Dang this Article is Crap!Darn, Shoot and Golly Gee! What do you do when you need to express a profane statement as you are writing content? That is something that many writers struggle with on nearly a daily basis. There are so many occasions
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Who is Big Frank?“Who is Big Frank?” The first time I saw that sign, I think I read it aloud to my mom and daughter who were riding in the car with me. We were driving in rural North Carolina, heading to our
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Increasing Traffic and Sales: Be An Entertainer!Why are the most famous, most remembered Super Bowl commercials the most famous and remembered? Because they were also the most entertaining Super Bowl commercials! Any ad man due south of Don Draper will tell you that the best advertising Energize an Email Marketing Campaign with Dynamic CopywritingAlthough the majority of marketing emails appearing in millions of inboxes each day face an undignified and instant extinction with the click of a mouse button, a professionally created email marketing campaign using specific strategies and techniques can substantially increase
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Choosing the Right Writer for Direct MailDirect mailings include letters, flyers, mass email announcements, newsletters—any piece of writing that can be mailed or emailed to customers and/or the general public. You’ve seen numerous examples in mailings from utility and telephone companies, and credit card offers from Youth in Revolt: Adding Provocation to Your WritingLet’s take the DeLorean for a ride and step back in time to November 2012. On that day Pete Wells, a food critic for the New York Times, wrote a blistering critique of Guy Fieri’s new Times Square restaurant, the
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