Copywriting

Order It Your Way: Hire Writers Who Can Cater to Different Learning Styles

Unless you’re programming mass produced robots fresh off an assembly line, communication is never a by-the-numbers task. No two people grasp the same information the same way. As a small business owner, you need to understand how your audience thinks and how they learn before you can deliver content that satisfies their needs. Creating content is not just a ...

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Why Hire a Freelance Writer for Exceptional Product Descriptions?

Though it seems simple enough to write a product description by listing its features and specifications, you need to be well-versed in the gentle seductive persuasion that is copywriting to really make your products or services sell. This is why it’s important to hire a freelance writer or professional copywriter to write your business’ product ...

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Putting Together a Storyline Advertisement

Combining a marketing campaign for a brand with story-telling is not a new concept. It’s been used on TV for years from the Taster’s Choice coffee romance to the humorous adventures of the Wendy’s hamburger lady or the Allstate Insurance “mayhem” man. While true, small businesses will quickly respond that they can’t easily afford multi-thousand dollar ...

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Heisenberg Law: More Than a Hat and Intimidation

Walter White in Breaking Bad. In the popular AMC TV series, Breaking Bad, Walter White goes from nervous newbie to hardcore artist. Walter White starts out as a high school chemistry teacher and (after a series of unfortunate events) finds himself desperate enough to cook and sell meth. Ignoring the fact that a meth cooking career is highly illegal and dangerous, ...

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The Couture Snowball Effect

Fashion moves the world. Even something as small as nail polish has been cited by Forbes as being, surprisingly, an indicator of overall economic health. Both clothing manufacturers and accessory designers have enjoyed meteoric rises among their ranks when a certain frock or pendant catches a celebrity’s eye. Even without a direct nod, the appearance of an ...

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Staying Out of the Circular File: Successful Brochures

An expected inclusion in every trade show bag, account folder and office wall, brochures are an ever-present reality of business. Convincing your customer that the folded piece of paper they’re holding has value means that you need to overcome this ho-hum perception of the venue and keep your content out of the trash. Here are a few considerations to keep ...

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Preparing Ahead for Boxer Week

Most people don’t plan ahead for the week after Boxer Day. Suddenly all activity stops in many businesses and homes where freelance copywriters are working. If you plan to hire web writers to write New Year blogs or web content, how can you make sure they will be available when you need them? Unlike the average worker with a 8:00-5:00 job, a freelance ...

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6 Steps for Fostering a Lasting Relationship with the Perfect Copywriter

Arguably, your copywriter is one of your most valuable assets. As the voice of your business, your copywriter is responsible for producing the lucrative text that engages your visitors and customers. While good copywriters for hire are hard to find, the ideal copywriter for your business is the proverbial needle in a haystack. If you ever find the needle or ideal ...

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Creating Visual Text

An apple is just an apple until you bring it to life with visual references. The deep red apple sat like a jewel surrounded by blazing orange tangerines. Her deep green scarf matched her emerald eyes and was complemented by her ginger hair. Using words that describe an everyday object brings that object to life. As content writers, our job is to bring the ...

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Four Websites that Ace Copywriting—And How to Snag Similar Success

Sometimes marketing campaigns can charm my socks off. The right strategy—like Hipmunk’s “agony” ratings to describe red-eye flights, or CD Baby’s low-key tone—will lure consumers into lifelong brand loyalty. That’s the power of solid copywriting. These five sites top my list of copywriting inspiration. Every one of them gets copywriting right, either because they ...

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5 Ways to Arrest Your Readers’ Attention in 5 Seconds

Don’t you wish every one of your blog posts had the ability to scream, “Freeze!” and hold every reader’s attention hostage? While an arrest warrant may be out of the question, an arresting headline will effectively handcuff your readers’ attention. According to Copyblogger, the average headline post will attract the attention of 8 ...

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Stuffing Your Turkey, er, Website, for Optimum Sales During the Holidays!

Everyone knows the holiday season puts a pinch on our time, our attention, and our budget. Family and friends, seasonal parties and other affairs, shopping for gifts, and holiday traffic and congestion, whether it be cars on the highway or people in malls, all cram our calendars and our schedules to the hilt. Because of the extra helpings on all of our proverbial ...

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