Content Marketing

The Fine Art of Passing the Buck

No one likes to take the blame for problems or mistakes, but passing the buck (or refusing to take rightful responsibility) is one of the fastest ways to slow down progress. Understanding the best ways to work through misunderstandings with your freelance writers and claim responsibility for mistakes when necessary, is incredibly important when working with a ...

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Is It Time to Refresh Your Content Writing Team?

The world of content marketing has a constant in flow of new talent. Depending on how you like your content produced, you could work with a different writer every day or every week if you liked. Many clients, however, feel that putting together a writing team and helping those few members really learn about your brand and marketing tone is

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Social Media Calls to Action

Posted on by Dan S
Freelance writers have a lot to gain by understanding how to execute a successful “call to action” on social media. A CTA is an advertising and marketing concept where you ask your audience to do something. That something could involve following a Twitter account, clicking a link to a contest page, or sharing an opinion on a subject. If you’re

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The Resurgence of Animated GIFs in Social Media

Posted on by Dan S
Animated GIFs are everywhere these days. They’ve been around since 1987, but for years they were barely used. The animated GIF is a great tool to have at your disposal as a content creator. You can use your expertise with the format as a storytelling method to sell yourself for projects for sites and companies waving the freelance writers needed banner. The

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Avoid Getting Stuck in Traffic: Aligning SEO With Conversions

When it comes to search engine optimization, so many people just think “traffic, traffic, traffic.” What, exactly, does traffic do for you? Nothing! It is conversions that bring you leads and customers. To properly use SEO, you must develop your site with conversions in mind. You want to create a site that is optimized for search engines, as well as encourage people

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Puppy Dog Selling Still Works

Creating word pictures is a writer’s stock in trade. Everyone knows the difference between a pushy used car sales pitch and a low-key “let me know if I can help you” approach. But, what about the “no sell” tactic? Marketing techniques have changed drastically with the digital age. Everyone knows that too. It’s all about ...

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Getting The Most Out Of Your Title

Posted on by Dan S
About Page Titles How you title online content can make the difference between reaching a sprawling audience and a handful of accidental clicks. No pressure, but an article’s title is among the most important aspects in SEO success and getting people to view the content. Page titles are more than just the big text at the top of webpage. They are coded elements

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Using Headings for SEO-Friendly Content

Posted on by Dan S
Even if you’re not a hot-shot web developer, you can implement a programming element called headings into your articles that will help improve SEO. Headings are a feature used in web programming that provide the structure both search engines and human visitors use to understand what’s important on a webpage. With SEO it’s always important to ...

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Why Blog Content Writers Are Worth The Investment

Blogs can make or break your enterprise. If started haphazard, your blog can be a neglected mess of ineffective content. Or it can present relevant entries that impress consumers. Your blog is your link to the outside world and it requires exquisite care. Make it work best for your business and avoid blogging shortcomings by hiring independent blog content writers.

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Newsjacking Will Not Make You Go Blind

It might make you blush a little to think of yourself as a newsjacker, but it’s not something your mother would object to. It’s one of those fun buzzwords that sounds dirty, but is really just smart. You hire copywriters to keep you ranked at the top, so shouldn’t they be professional enough to newsjack discretely, as well? It means a

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Targeting New Demographics With Your Content

Content marketing is a complex combination of information used to appeal to certain people at certain times in hopes of raising their awareness or desire toward a brand. Once a demographic is identified and you get into a good content production groove for that group, if may feel like smooth sailing for a while. However, if the content just is

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Don’t Forget the Call to Action!

Imagine being a web-entrepreneur and you have created what you feel is the greatest website ever, except for one thing.  You aren’t actually conducting business.  There is traffic all over the website, your content writers did a great job weaving the story of your business throughout the site, but the statistics show that your return on investment per click is

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