Content Marketing

How to Build a Brand From the Blog Up

Posted on by Alana M
Say you have a plant. This plant requires soil laced with nutrients, water, sunlight, and maybe some plant food if it’s a fussy kind of plant. It can’t survive without at least three of these elements, but if you give the plant soil, water, and sunlight in equal amounts, distributed at equal times, you’re going to have one really dead

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Measuring your ROI

Posted on by Allaire W
Effective content marketing takes a lot of time and effort to achieve the results you desire. Although you may have a plan in place, have developed a content calendar, written a number of pieces and met your distribution goals, making sure your content has fulfilled its overall purpose will determine whether or not the time and dollars spent should be

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Ye Olde Tyme Quality Content Shop: Understanding Google’s Latest Algorithm

Posted on by Wendy H
Conveniently Located at the Intersection of Relevance Road and Added Value Avenue Similar to the unwelcome surprise of discovering that your local candy store has replaced your old time favorite confection with a sour ball, many businesses have discovered that Google recently replaced some search engine algorithms without fanfare, and the results for some ...

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Yes, Even THAT Browser: Why Your Content Should Be Dynamic

Posted on by Delany M
You’ve taken all the right steps with your content – you’ve worked with a freelance writing service to create engaging articles and posts, you’ve promoted and tagged and even hashtagged them, so you’re fairly confident your content’s ready for prime time. Not so fast – browser specifications could still be standing ...

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Why You Need To Mangle Your Keywords

Posted on by Delany M
When you work with blog writers for hire to create a great set of content pieces, the kind with logical keywords and key phrases are all incorporated in the right proportions, there’s still a chance you’ll fall short of engagement targets. As digital attention spans get shorter, words are routinely missing or misspelled in searches, and that’s ...

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5 Cool Analytics Tools for 2015 and Beyond

Posted on by Wendy H
As a marketing expert, do you feel as if you are drowning in data? The nuclear explosion of big data has brought forth a plethora of analytics programs that promise to strategically streamline and simplify the vast bits of the binary world you now inhabit. However, here are five of the latest programs designed to fine tune the noise into

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Dangers of Content Duplication

Posted on by Dan S
Content duplication, whether it’s intentional or accidental, can absolutely ravage a website’s search result ranking. Avoiding duplicate content should be a priority in the content optimization process because doing it hurts more than just the cloned content. Hosting duplicated content devalue’s a site’s domain authority which can hurt its ...

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Implementing Alt Attributes on Images for Content Optimization

Posted on by Dan S
When you’re browsing a website that uses images to direct and inform the viewer, you’re not getting the entire picture when it comes to content optimization. If you’ve at least dabbled in HTML coding, you’ve encountered the “alt” attribute attached to images. The “alt” attribute is designed to replace ...

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Creative Concepts for Content Planning

Posted on by Allaire W
It can be difficult to attract the right audience for your brand. Developing content pieces that promote interest and engagement makes a difference in the way your brand is perceived, but there’s no cookie-cutter formula that can give you every detail on how to market your small business. As a small business, there are a number of things to accomplish

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Calendar Creation for Content Planning

Posted on by Allaire W
Time is a precious commodity that can’t be wasted or recaptured once it’s gone. When developing marketing ideas for small business, having a sound content development strategy that includes a content calendar can save time, money and resources. A content calendar also assists in shaping your concepts, topics and delivery for your marketing team. Why Would a Small ...

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The Personalization of Content: A Buyer-Centric Approach to Relevent Content

Posted on by Wendy H
Now that the electronic marketplace has adjusted to the major changes Google made to its search engine algorithms through Penguin, Pigeon and Hummingbird, SEO has returned to embracing tried-and-true marketing methods, such as focusing on added value for the consumer. Rather than representing a return to the land of dinosaurs, this buyer-centric approach ...

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What Are These Black and White Hats of Which You Speak?

Posted on by Laura W
Search engine optimization practitioners often claim that SEO is part science, part art. To the uninitiated neophyte, the intricacies and jargon can be overwhelming and hard to understand. Algo Who? SEO is an Internet marketing strategy with the primary goal of driving high quality, high volume traffic to a website, courtesy of a high search engine result ...

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