Content Marketing

A Novice’s Guide to Utilizing and Understanding SEO Part II

A couple of weeks ago, I wrote a post about Search Engine Optimization (SEO) for the beginner. This time, I aim to go a bit deeper, taking you ever closer to truly understanding the art of SEO. In the last post, I wrote about the importance of keywords, what was involved in a search engine’s algorithm, and pointed out the

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The Rules of Website Attraction

Posted on by John C
Building a website can feel like trying to sell a new car to a random stranger. It looks good in the showroom, but you need to showcase tons of bells and whistles to draw interest from the other party. They need to see how it serves their needs before they will be convinced to invest time and money. SEO can

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How to Benefit From the Failures of Others

Posted on by Bryan B
We live in the age of data, which means companies can use numbers to convince themselves that pretty much anything is true. Data is a big part of marketing and normally that’s a great thing, but it can lead to paralysis by analysis. The simple reason for that, of course, is that marketing campaigns always fall into two buckets —

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Break Free From the Pack – Hire a Copywriter to Help You Become the Lead Dog

Posted on by Tracy S
“If you can’t run with the big dogs, you’d better stay on the porch!” – Anonymous When you decide to hire a copywriter, it is probably for a simple task like writing a blog, filling out your FAQ, or revising your bio. Every dog in the race uses content marketing for these tasks. Did you realize that content marketing can

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Dealing With a Difficult Writer

Posted on by Tom L
If asked out of the blue, most folks faced with how to manage a difficult freelance content writer would likely say just terminate the contract and hire another writer. Problem solved. In theory, this expedient approach often makes sense but, in reality, things are frequently far messier, especially when a project deadline is looming and anyone hired to do the

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Creating Original Content in a Sea of Copyscape Results

Posted on by David S
The Internet is full and still expanding. How many different ways can you say the same thing? Content writers, clients, and readers are three aspects around which content is created. That is the perspective of creating content based on instructions, buying content for an intended purpose, and reading content to glean information. All three views are different and ...

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Allergic to Writing? Hire a Professional to Write Your Inbound Marketing

Posted on by Paula A
With allergy season upon us, you might find yourself sneezing at the thought of writing content for your company’s inbound marketing strategy. If you would rather be sitting poolside, taking the day to weed your garden, or having a picnic at the beach, you can hire a ghostwriter to complete your content for you. Professional writers that have expertise in

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Herding Cats: Bringing Sanity to a Multi-Author Blog

Posted on by John C
Cats have always fit the definition of independent spirits. They do whatever they want whenever they feel like doing it. Training a cat to obey directions can feel like a waste of time because they will yield their freedom to no one. Hiring several writers to provide content for your small business blog can feel like herding cats. Many writers

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Orange is the New Black and White – Managing Your Freelance Writers Without Playing Prison Guard

Posted on by Tracy S
If you work with a number of freelance writers, at times you may feel like a prison guard. Revise this! Add a citation here! Put that shank away, Pennsatucky! Oops… While it can be overwhelming at times to handle a large amount of content from numerous writers, it is possible to manage your writers without putting them on lockdown. These tips

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Freedom from Traditional Marketing: Using Inbound Marketing

Posted on by Paula A
Operating a small business takes a specific set of skills, one of which is budgeting wisely. Traditional marketing is expensive due to the cost of paper, media time, and labor hours. This expense limits the amount of marketing that a small business can purchase, putting them behind the eight-ball before the game even starts. However, with the advent of the

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Hire a Blogger to Get Over Your Social Media Allergy!

Posted on by Tracy S
So, you already hired a blogger to work with you on creating content for your website, but have you considered letting him or her help you with social media posting too? Social media—you mean, Facebook… ACK! That’s the scary place where people post selfies and brag about their “it’s complicated” relationships, right? Or Twitter… what the heck can a person

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Choosing Widgets for Your Mortgage Content Website

Posted on by Karen P
Mortgage widgets are tremendously resourceful tools that can attract visitors to your website and keep them coming back. They provide mortgage website content that is both informative and interactive. Widgets are typically free and remarkably simple to use. Merely copy the code and paste it to your website. Most are available in a variety of colors or can be customized

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