Content Marketing

Micromessages: Conveying your message in limited space

Twitter, Facebook and Google+ are all great platforms for social media marketing, but how do you get your message across in such a short space? When content writers needed to write social media posts, they know a little secret. In two words: be concise. What this means is keep this short and to the point. Here’s how to get your message across when you only ...

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Find Freelance Writers for Your Blog: Niche Writers to Match Your Unique Voice

“I think I can! I think I can! I think I can!” Keep telling yourself you can, but in reality blogging is hard work! Creating constant posts, facing a volatile audience who might not even check in on a regular basis and competing for attention in a sea of competitors — blog writing is no walk in the park. Still, many businesses, individuals and ...

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Semantic SEO: Not Just a New Ballgame, a Whole New Ballpark

Posted on by Paula A
Google is building a new ballpark, and one of the building blocks is semantic search. In the old days, content writers were required to embed blatant signals within content in order to have it rank for specific search terms. These signals were keywords, headers and alt tags, to name a few. Searchers typed in a search term, and if you had matching keywords in ...

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The Fine Line Between Providing Information and Writing the Content Yourself

Posted on by Lynn H
You want to produce content for any number of reasons – perhaps you want to draw more visitors to your website or improve your conversion rates of visitors to customers. In most cases, you want to establish yourself or your company as a leading bigwig in your industry. You may have tried writing this content yourself but found that it took too much of your time, ...

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I Like This Writer, but My Niche Isn’t on Her Profile: Should I Be Worried?

Posted on by Lara S
(Source) You’re looking at writer profiles, and you’ve found someone who looks nearly perfect. You love her samples; the style fits your site to a T. The only problem? She doesn’t list your industry on her profile. Should you keep looking and hire writers who only list your industry, or consider one who you otherwise love? Writers Are ...

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Creating Social Media Value for a Skeptical Client

Posted on by Tom L
Writers for hire often get picked up by clients who start off with a need for social media work but in reality are very skeptical of its value. They just know they need something to happen because competitors have a presence on the digital platform, and that probably means they do too. The problem with this scenario is that the client doesn’t really know ...

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Time for a Social Media Makeover

Posted on by Lara S
Spring is here and it’s a great time to give your business’s social media profiles a fresh new look. Often, we don’t take the time to assess what is working well in our social media arsenal and what can use an overhaul. Read on to learn about ways to freshen up your presence online. Coordinating Looks Over time, you’ve probably added ...

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Life After Links: Preparing for the Next Evolution of SEO

Posted on by Steve B
For as long as SEO has been a viable business investment, links have been the currency. Even as the emphasis has transitioned from the quantity of those links to the quality, building a site with a solid link structure is still the focus of every SEO professional. That may be changing. Google’s Matt Cutts – the go-to guy for search engine prophecies ...

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Hold the SEO!

As a small business owner, improving the way you do business should be one of the first benchmarks in your strategic plan. The second – hiring the right content marketing writer that will enhance your brand through the right series of optimization techniques. Search Engine or Online Audience – Which One? In every online digital marketing strategy, there is a ...

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Interactive Social Media: How to Get Your Customers to Actively Engage

Posted on by Paula A
(Source) As business owners, we are always looking for new ways to find potential customers. In the last few years, social media has grown as one of the best ways to reach customers, especially Baby Boomers and Millennials. Companies such as Facebook offer an opportunity to get feedback from our customers through direct contact. We can market to people through ...

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Using Google as Your Brainstorming Slave: Tips From an SEO Content Writer

(Source) The traffic that visits your website depends on how easy your blog, content or pages are found on a search engine. Sure, you will share your posts through social media and gain some traffic that way, but much of your content should be easily found on Google. This is why keywords and SEO is so important for businesses. Why Use an SEO Content Writer? We ...

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Five SEO Tips You Can Hire Content Writers to Implement in Less than Five Minutes

Posted on by Tracy S
Implementing an SEO (Search Engine Optimization) plan for your website seems like it would have to be a complex matter. After all, SEO is such an important tool in your marketing arsenal. However, some of the most effective SEO steps you can complete may only require a few minutes for you to complete. Another option is that you can hire content writers to ...

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