Content Marketing

WriterAccess 2015 Annual Report

This is the first “annual report” I’ve published in the history of WriterAccess, or any company I’ve started for that matter. But I thought it made sense for a bunch of reasons. Feedback welcome, from any and all. Another record year of growth. Content marketing continues to grow as an industry and WriterAccess is once again on the radar, making the

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Content Publication and Sharing: The Importance of Distribution Channels and Protecting Your Brand

Day 2 of ad:tech NY was all about content. One of the top sessions from the day, Revolving Distribution Channels: Where Are You Publishing Content?, was led by Adam Hirsch, the Global EVP for Edelman Digital and featured panelists Emily Gray, VP of Revenue Products at Refinery29, Adam Weinroth, the CMO of OneSpot, Brian Hunt, the EVP and Head of

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How to Stand Out by Writing with Bullshit (When to Use Profanity in Email Marketing)

**Warning: Mild profanity ahead. If minor curse words offend you, you may want to stop reading now. Consider this your Ozian “I’d turn back if I were you” sign.** Last week we hosted one of our new favorite authors, Josh Bernoff, on our #WriteOn webinar series. His bold session How to Stand Out by Writing Without Bullshit was historic for

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Creative Advertising Made Simple!

As a business owner, utilizing the right tactics to increase visibility and drive sales can be challenging. With technology being such a huge part of the marketing dynamic, selecting the right strategy on how to advertise your business takes time and patience. Here are some great ideas that can help you on a local and national level: Make a Mural

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Your Content Is Only as Good as Your Content Experience

Take a minute to imagine the following two scenarios. Scenario 1: You’re sipping a piña colada in your backyard. You can smell your neighbor’s trash, hear cars zooming down the street and see a lawn that’s probably in serious need of mowing. Scenario 2: You’re sipping the same piña colada, but you’re on a beach. You smell the salty sea

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Affinity Diagrams: Drive Spontaneous Genius During Content Planning Sessions

You’re a content manager or business owner, and you’ve got ideas for how you want to conquer the Internet. You probably also have writers, content marketers, designers, and other idea men and women on your team—whether that team is in-house, contract, or both. That’s a lot of ideas. Your content marketing calendar can become cluttered quickly ...

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Are You Utilizing Competitor Reviews?

Customer reviews are a powerful thing. Of course, your own customer reviews help build your credibility, but here are 6 ways to use your competitors’ reviews to your advantage. Discover Your Target Audience Do you really know your audience? You might be surprised to find out from reviews that grandparents are buying products for grandkids, rather than the kids’ ...

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Is Paying for Facebook Promoted Posts Worth it for Me?

Posted on by Dan S
You may have mixed feelings about Facebook’s Promoted Posts system because while it’s an opportunity to improve your brand’s reach on social media, it’s also going to cost you money to participate. You may not be sure if you’ll see a good return on your investment. For those unfamiliar with Facebook’s Promoted Posts concept, it ...

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Harnessing the Power of Pinterest for the Female Consumer

You’ve started publishing your content and are ready for integrating social media advertising. One of the most important, and often overlooked, places for corporate blog posts is on Pinterest. If the majority of your blog posts are not “Pinterest-worthy,” then you might want to rethink a few things. Making Purchase Decisions Women make over 85% of all ...

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3 Keyword Mistakes Even Experts Make

As a content manager, you’ve grown far beyond the kindergarten-esque practice of keyword stuffing. You know better than to toss keywords haphazardly into your blog posts and landing pages. And you’ve taken your web content to new levels by wielding top-notch marketing skills. But even experts make mistakes that cost potential conversions. Making sure ...

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Simple Strategies for Marketing Your Small Business

As a business owner, it can be challenging marketing your small business. There are so many things that need to be done that can increase your visibility, but you don’t know where to start. How can you put together effective campaigns and strategies that won’t break the bank? Here are a few tips that will help build your brand, establish

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Boost Content Capabilities by Connecting with Customers Offline

We hear time after time, go online, that is where you need to mine for marketing gold. So you hire content writers, build an online audience, and your business blog has a semi-solid ranking on Google. Now what? What do you do to bring those online numbers up, up, up even more, while attracting true attention, and not simply buying your way

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