Content Marketing

Working With Multiple Freelance Content Writers

Too many cooks spoil the soup, but what are you going to do when you have to feed hundreds of people and you can’t possibly get the job done with just one cook? When you hire writers, scratch that, when you hire a lot of writers to work on a single project, a lot of issues come up that you

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It’s Not About You: The Right Way to Approach Social Media

As I scroll through my News Feed, I see post after post of promotions, sales, and updates from businesses that scream, “Look at me!” I just want to reach through my screen and shake these companies to wake them up. That is not what social media is for, people. You are totally missing the mark. But before I get into

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Tweet, Share, and Pin: Time It Right and You Will Win

Is there a certain time that you post to social media? Do you do it right when you wake up in the morning? Whenever you happen to get around to it? Only when you think of something clever to say? It turns out that, if you aren’t strategically timing your social media posts, then you are losing out on valuable

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Four Reasons Professional Content Writers are Advantageous for SEO Purposes

At one time, search engine optimization (SEO) was mainly focused on keywords, meta tags, and image captions. Thanks to Google’s newer updates, though, SEO has moved beyond the keyword emphasis phase. Nowadays, high ranking content is based on relevant writing that clearly and objectively answers the questions and search queries Internet surfers type into ...

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Your Freudian Slip Is Showing

A parapraxis is a tool of karma. It’s what happens when what you are thinking, subconsciously or consciously, slips from your mouth at the worst possible moment. There is a long list of people who have been humbled by a Freudian Slip. Most of the time, these people just laugh off the embarrassment. A question for blog writers is how they can

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This Ain’t Your Typical Preschool: Four Tips for Working With Temperamental Writers

Freelance writers and preschoolers have an amazing amount in common. For one thing, most still want to show up in their pajamas. They’re all drawn to electronics they can’t afford. And occasionally, they all have their meltdown moments. The best freelance writing sites tend to employ the best writers, but if your writer recently stomped from the room ...

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Snapchat: The New Marketing Wonder?

Once regarded merely as a vehicle for illicit teenage trysts, Snapchat has, like all other social media phenomena, turned into a useful marketing tool. Skeptics maintain that it is impossible to capture consumer interest in an immediately-disappearing video clip, but enthusiasts beg to differ. Snapchat can prove an integral tool in your arsenal of content ...

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How to Deal with Trolls, Without Turning into One

Some facts in life are simply irrefutable. It snows in Chicago in the wintertime. Baby bunnies are cute. And trolls lurk on the Internet. Just what is a troll? you ask. A troll is, according to writer Tim Dowling in his 2012 article for The Guardian, “Dealing With Trolls: A Guide,” someone who uses social media outlets, such as blog

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Dammit Jim, I’m a Writer, Not a Psychic!

Freelance writers are a bold bunch of professionals. They’re talented, eager to please, anxious to show what they can, and usually willing to go where no man has gone before to make sure you, the client, are more than satisfied with the final result. As the captain of this adventurous crew, you can help this relationship run more smoothly by

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Try Again, Please: How To Ask For Revisions

After submitting an order, you eagerly await the arrival of a well-researched article, an inspiring blog post or a product description that will have shoppers racing for the “Add To Cart” button, but what arrives leaves you feeling a bit deflated. Even top-notch writers who specialize in everything from business plan writing services to web content can miss the mark

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Smooth Sailing Ahead: Rebuilding the Client/Writer Relationship After the Storm

All good relationships eventually sail into hurricane-force winds and the rapport between a content marketing client and their writer is no exception. When storms blow up, it can take some crafty maneuvering to get away without taking on water. But unless you want your ship to sink entirely into that deep, blue abyss, you must learn the best way of working

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What if Your Writing Team Really Was Made of Mutants?

Working with a team of writers sometimes feels like a Herculean endeavor. Combine writer personalities, client requirements, and the necessity of online communication, and you might think you’re dealing with a bunch of mutants. It could be worse. What if you were dealing with mutants? With great creative benefit comes a lot of writer management hassle. ...

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