Content Marketing

Do I Really Have to Optimize My Facebook Page?

When you read the title, you might have groaned. It can be exhausting enough to worry about optimizing your website without worrying about Facebook. When you think about a global content delivery network, however, you want to make sure that the tools you have in place help you get your content in front of the right people. A well optimized

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Can You Hear Me Now? New Ways to Amplify Content in 2015

Posted on by Sarah R
So you have been in the content game a while, and you feel like you are finally getting a grip on how to market your small business in the internet landscape. Then, wham! Another new content marketing term keeps turning up in the chatter. Amplification. Do you amplify? No we are not talking about what you do with old Bon

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Develop A Theme, Build An Audience

Posted on by Dan S
Trying to build an online audience with a series of one-off articles is a lot like selling your small business brand name over and over again starting from scratch each time. Instead, you may find it much more efficient to establish a theme around your content and sell that overarching theme to your audience instead. Marketing ideas for small business often

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Who Do You NOT Want To Talk To?

Sometimes the best message your marketing can send is “go away.” If you’re trying to learn how to advertise your business, sending prospects packing may seem like a terrible idea, but consider the basic point that a brand is defined as much by who it’s for as who it is not for. Would Barack Obama be the president if Republicans

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3 Steps to Building Buyer Personas

Posted on by Erin M
Your agency just landed a hot new startup as a client and they’re eager to start a comprehensive content marketing program to build their brand. Even better, their app is quickly becoming the new go-to for crowd sourcing the latest happenings, be that a pop-up restaurant in New York City’s Lower East Side or a secret EDM concert in LA’s

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Long Tail Content Planning

In Hollywood, movies live and die on their opening weekend. A director who earns the studio’s money back in two days will go on to make another film. A director who doesn’t, doesn’t. This sounds like a solid (if harsh) way to do business, but the truth is that it doesn’t make a whole lot of sense. Today, we have

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Online Marketing Tips: Developing Effective Headlines

Posted on by Dan S
Developing a good article headline that’s going to pull in readers on an online platform is much more complicated than simply requiring expert wordsmith skills. Things like search engine results truncation and smaller screens on mobile devices create a length-restricting use case where article titles need to accomplish all the traditional summarization and ...

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When is a Revision Necessary?

Posted on by Bryan B
The worst part about asking someone to do something for you is that you never really know how it’s going to turn out. Every time you ask a writer to work on a piece, you do so with the understanding that it might not come back exactly the way you envisioned. The process usually works out great, but sometimes it

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SEO Is A Marathon: Winning The Long Game

Posted on by Dan S
If you run a website or are on an email list that includes people who do, you’ve probably received email messages from Search Engine Optimization specialists promising better ranking for your sites on Google, Yahoo, and Bing if you use their service. Good SEO is an essential part of an online business marketing plan and you should be diligent about which

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Teaching Your Prospects

A tricky proposition when it comes to long term content management: teaching your prospects. We’re talking about taking an amateur or a casual user and turning them into an expert, a power user, someone who will spend the extra money for quality products and services. The big questions that we ask ourselves when considering this strategy: is it possible, and

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Beauty Writing: 5 Natural Remedies for the Writer

So you want to be a beauty writer. Good choice. Writing about fashion and beauty is a lucrative business. Freelance beauty writers are in high demand as the market for beauty trends and techniques continues to expand at lightning speed. Consider these 5 natural remedies for the writer who wants to break into the beauty industry. 1. Know the audience.

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Spring Content Marketing Strategies

Posted on by Sarah R
Content marketing has much to do with what is trending, and things tend to trend and then fade pretty quickly in the internet landscape. That is why it is wise to keep a pretty tight grip on “what’s trending” research. You may not realize how some of these trends can easily work into your own marketing plans this spring. Colors

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