Content Marketing

Converting Customers Who are Considering Changing Brands (Part 1)

One of the toughest challenges for marketers when choosing a content marketing strategy is converting customers from an existing brand to a new brand. Especially if the existing brand is a household or business tradition, you will have visitors to your website who will never buy from you. These people fall into the categories of window shoppers, competitors, and people

Read more...

 

Communicating With Your Writer For Exceptional Content

When you want to hire a writer for your project, you face a wide range of writing levels and styles to choose from. You want to hire the best writer, but you are not sure where to start. Before you even think about hiring anyone, you must know what it is you want to achieve. You can select writers from many

Read more...

 

5 Ways to Communicate with Your Writers

The web is a wonderful place if you are a freelance writer. Where else can you go to hire a blogger, fire a content writer, or discuss the latest craze in web-based marketing—all while wearing nothing at all, if you so desire? That’s the wonderful World Wide Web, the place where written dreams are made in minutes and dashed even

Read more...

 

Robo-Posting: Why It’s a Really Bad Idea

What’s more annoying than talking to a robot on the phone? Sifting through robo-posts on your social media accounts. Since you probably don’t want your audience to block you, it’s a good idea to learn why robo-posting is offensive and how you can avoid mistakes that will drive off your followers. Something Smells Awfully Spammy Automatic social ...

Read more...

 

What’s So Social About Social Media?

If you’re a business owner, chances are you have a website and a blog, and are working overtime to keep your brand busy on social media. Having a good content marketing plan is an essential part of any business strategy, but making sure you use your chosen platforms effectively is key. It’s no secret that social media is here to stay, but

Read more...

 

The Importance of Separating Personal and Business Profiles

When it comes to online marketing, there’s a right and wrong way to go about it. For starters, business owners should have business profiles for their companies on various social media platforms. If they’d like to have personal profiles as well, this is completely okay, but the two need to be separated from one another. Here’s a quick look at

Read more...

 

Social Media Window Shopping

If you go shopping at your local department store or grocery store, you’ll quickly notice displays highlighting certain high end merchandise or sale items. These displays are designed to draw a customer’s attention to specific products. If they catch your eye, chances are good you will end up taking them home. You can use the same principle to your ...

Read more...

 

Keyword Soup: Getting the Recipe Just Right

Keywords used to be the end-all, be-all recipe for driving readers to your online content. Use the right short strings of keywords in all the right places and Google would shoot you straight to the top of their search engine results–skipping the appetizer table and catapulting your content right to the number one spot on the menu. But there are

Read more...

 

Social Medium: Your Fortune Is Ready

Many of the freelance content writers that I know struggle with social media and content marketing. Relax, people! Almost everyone struggles with social media and content marketing. There is no single reason it’s so difficult, but a conglomerate of reasons that make it a hard river in which to swim. Why Social Media? Why do you use social media? There are a ...

Read more...

 

Is Your Market on Tumblr?

If your target market is men and women aged 25 and under, then one social-media site you should consider marketing on is Tumblr. Tumblr is technically a blogging site, however it has evolved into a social media avenue for the younger crowd, primarily sharing images, videos, memes and quotes. Statistics from Pew Research show that: 13% of 18- to-29-year-olds use

Read more...

 

Make Your Social Media Sizzle in September

Pumpkin spice lattes, foliage scented candles, and sweaters! That’s right folks, September’s here and with it all things fall. If only I could live in a world where Septembers filled the calendar, but I digress. This is the real world where business plan writing services pay the bills and September means a change of pace for online markets. School’s back

Read more...

 

Will Someone Please Tell Me If Keywords Really Matter?

As a content writer myself, you would think that I’d know the ins-and-outs of Google’s constant updates. But from Penguin to Panda to Hummingbird, if I didn’t work online, I would have no idea how these cute animals even relate to Google. And to be quite honest, I still don’t understand them fully. What I do know, though, is that

Read more...