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Category Archives: Content MarketingGetting the Click: The Eight Elements of Persuasive WritingIf potential customers don’t go to your website, you can’t sell them anything. Search engine optimization (SEO) techniques can get your site listed first on a results page, but people still have to click on your link. Likewise, your e-mail
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Making Viral Happen With Your WritingProducing writing online that goes viral is the virtual equivalent of winning the lottery for content writers, especially in the social media world. A viral connection to readers and browsers can create a huge boost for a brand, a product
Posted in Blogs, Content Marketing, Freelance Writers, Social Media
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Creative Content Marketing: Making Your Customer the Hero of Your “Story”When it comes to business, we’ve all heard the tried and true adages “the customer is always right” and “the customer is king.” Prosperous enterprises have been honoring those mantras since the first cobbler resoled a shoe and the first Defining Better SEO Content EssentialsWhat should your content say about you? That’s a burning question every organization faces in the digital age. It is one reason why countless hours are spent searching for the right SEO strategy that will position an organization’s content atop Cliches to Steer Clear of In Your WritingI’ve got a bee in my bonnet that I think you need to know about. Cliches, phrases that were fresh as a daisy in their heyday, cause web content to read like a last-ditch effort. As a web content provider,
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Filtering Out Bad Writing ProvidersWeeding out good contract writers from bad ones is quite a bit like hiring employees—it takes time, patience and a good “eye” to see those who show promise versus candidates who will end up being a bit of a headache. Beyond Facebook: Content Marketing and PinterestGranted: Facebook’s more than one billion registered users are hard to ignore and Twitter’s 500 million users are intriguing, but if you haven’t considered adding Pinterest to your social media marketing mix, you’re missing out on some great opportunities. What Dang this Article is Crap!Darn, Shoot and Golly Gee! What do you do when you need to express a profane statement as you are writing content? That is something that many writers struggle with on nearly a daily basis. There are so many occasions
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How Many Blog Writers Should You Hire?Hiring content writers for your company blog is a huge step in the right direction for your content marketing. Professional writers not only drive traffic to your website, they can help to clarify your business’s vision. That can add immense Investing In Your Blog WriterA popular song states that the best things in life are free. That idea does not apply creating content for your blog. If you want your blog to stand out from the crowd, you cannot afford to not invest in The Press Release Is Not A Panacea! When To Use (And Not Use) Your Favorite Communications ToolIf you’re a small business owner, you’ve likely hired press release writers at some point to put together a well-crafted statement about your company. When done correctly, press releases can be a great way to advertise your business and create
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Writing Content for the Millenial Market that Avoids the Randomness TrapBefore writing web page content intended for those sometimes exasperating but always fascinating group of young adults dubbed “Millenials,” marketing copywriters need to understand the primary characteristics of this demographic and why the Millenial crowd is important to the success |