Content Marketing

Simple Strategies for Marketing Your Small Business

As a business owner, it can be challenging marketing your small business. There are so many things that need to be done that can increase your visibility, but you don’t know where to start. How can you put together effective campaigns and strategies that won’t break the bank? Here are a few tips that will help build your brand, establish

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Boost Content Capabilities by Connecting with Customers Offline

We hear time after time, go online, that is where you need to mine for marketing gold. So you hire content writers, build an online audience, and your business blog has a semi-solid ranking on Google. Now what? What do you do to bring those online numbers up, up, up even more, while attracting true attention, and not simply buying your way

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Overnight Success Takes Time: Patience Is a Virtue

Because things happen quickly in social marketing, it’s easy to believe that marketing results should also be fast — but the pros say it simply isn’t so . . . How to measure results without abandoning the plan is a learned skill. The concept is simple: You develop a marketing plan to generate sales. You put your message out there.

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Hitting a Content Home Run – Planning Topics that Connect with Your Audience

As you are looking for advertising ideas for small businesses to fuel your success through the end of the year and the start of the next, planning strong, engaging content needs to be part of the mix. Crafting content that can sparkle, shine and jump off the page, engaging with the reader and sticking in the mind of your customers,

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A Show of Hands: How to Boost Your Content Comments

Your content is designed to be seen and read, to direct people to your products or services, to lend authority to your brand. Even if it never receives a comment, it’s a very powerful tool that works tirelessly, even months and years after its posted. Comments, however, help amplify that effect and draw more eyes to your content, making it

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Interpreting a Writer’s Profile to Find Your Perfect Match: 3 Tips

Digging through writer profiles can be like sorting through a pile of a hundred resumes looking for the perfect candidate. When you’re wading through a huge pool of professional writers for hire trying to find the writerly soulmate for your next big project, it’s easy to get lost in minutia. But it doesn’t have to be a nightmare. Don’t ...

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Selecting Good Technical Content on a Budget

Posted on by Tom L
There are plenty of content suppliers and blog writers for hire available on the Internet for all types of writing, but technical content can be another matter. First off, the writer needs to actually have training and familiarity with the topic to be able to write about it adequately. Second, the right jargon needs to be used, especially when the

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Don’t Forget to Call the Florist — How Content Planning is Like Planning a Wedding (Without the Cake)

Planning a wedding can be a process that takes months, or even years. It could involve hiring a professional planner, caterers, florists, and numerous other professionals. On the other hand, a wedding CAN be just two people and a Justice of the Peace in a city courthouse. Your marketing plan is much the same. If you are just getting started,

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Boring Blogs Go Bye Bye with These 5 Tips

Ugh. Everyone hates a blasé blogger who regurgitates the same ideas and topics as every other blogger in the blogosphere. Well, my reader, it’s time to take back your blog. If you have discovered that, no, you aren’t a Hemingway or Rowling, go ahead and hire writers to help you out, too. Channel Your Inner Voice Every person has a

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What is A/B Testing and How Does My Content Get a Passing Grade?

A/B testing doesn’t involve evaluating your content and offering up a pass or fail grade—A/B testing is an experiment during which you compare how two versions of your content perform. Also called split testing, the process lets you determine which version of your email, social media, or web marketing content drives more traffic, conversions, or revenue so ...

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Are You Connecting Your Blog and Email Campaigns?

Many companies have a blog and many companies have an e-newsletter of some sort, but few pair these to complement one another well. Here’s hoping your campaigns can work hand-in-hand. Small Business Marketing Tips for Avoiding the Obvious I really hate getting an email that includes a blog post, don’t you? It is especially annoying if you sign up for

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Helping Your Writer Nail Your Brand’s Voice

Some clients find it difficult to outsource their content because they don’t want to hand over the reigns to someone else. Great managers are notorious for struggling to delegate tasks without being tempted to micromanage. When it comes to ordering content, there are a few tips you will want to read through to help your writer nail your voice as

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