Content Marketing

Archaeology of Websites: Keyword Evolution and How it Impacts You

One of the factors that makes SEO complicated for many marketers is the rate at which the industry seems to changes. Between talks about penguins and pandas, it seems as though every few weeks there is some latest and greatest SEO technique and a freelance writer saying that old methods are now obsolete. Yes and no. On the continuous quest

Read more...

 

Off to the Races with Your Press Release

Posted on by Janet A
Long gone are the days when a lone newspaper boy stood on a street corner, papers in hand, calling out, “Extra, extra!  Read all about it!”  When today’s companies have exciting news, they often partner with a press release writing service to get the word out.  When you need a press release, time is of the essence!  How do you

Read more...

 

5 Common Content Marketing Mistakes

Posted on by Bob P
It’s 2015, and content marketing is still all the rage, to use an overused cliche. And for good reason, because it still gets results, and will far, far into the foreseeable future. Maybe forever, for all we know, or until CNN finally gets to use its Doomsday video. Now one would think, with the Internet chock full of content marketing gurus

Read more...

 

Protecting Your Video Content Ad Revenue On Social Media

Posted on by Dan S
Facebook and Twitter are kicking video content efforts to the forefront. While it’s a great opportunity to get more eyes on your shared video content, as a small to medium sized business there are major drawbacks to utilizing these features if your video content is used to generate ad revenue or drive visitors to your website. SMBs that hire copywriters

Read more...

 

Re-posting Great Content Can Cut Through the Social Media Clutter

Posted on by Joe B
In early January, the Pew Research Center shared a study showing that nearly 60 percent of all Americans now have Facebook accounts, including 81 percent of adults. The study also showed that 52 percent of online adults use at least two social networks regularly, an increase of 10 percent from 2013. Some users also prefer other networks to the oversaturated

Read more...

 

Hire a Writer to Keep up on Engaging and Entertaining Social Media Posts

If you want your social media posts to be effective, they first have to be entertaining. It doesn’t matter if you post a hundred social media posts a day, the fact remains that if they aren’t engaging, people won’t read them. While it certainly takes drive and dedication to keep up with social media for your company’s brand or service,

Read more...

 

Open Mouth, Insert Foot: 5 Social Media Mistakes You Never Want to Make

When it comes to harnessing the power of social media, doing things incorrectly can be far worse than doing nothing at all. In this highly Tweetable age, news – both good and bad – spreads faster than Kim Kardashian can Instagram a selfie, and that’s no joke. Whether you’re running a network of technical writing websites or selling the latest

Read more...

 

What should you Look for when Hiring a Marketing Content Writer?

When it comes time to hire a marketing content writer to represent your company, you’re in a position to be a choosy as you want. While there are a lot of freelance content writers with exceptional talent and drive, you’ll want to choose a writer that fits your company’s goals, work ethic, and passions. So how do you find the

Read more...

 

Copyright Hoaxes and Content Ownership

You may have seen a post on Facebook or another social network from a friend or a business claiming that they are attaching copyright to all of their posted content and it can’t be used by other people without prior consent. According to Snopes, one such post made its rounds on Facebook in November of 2012 and again in January

Read more...

 

Building A Rapport With Your Writers

Journalists, many of which work as freelance content writers, use the term rapport to describe a good-standing established relationship with a source. It’s a vital element in the news process because a source that both likes and trusts a reporter is one that’s more likely to divulge exclusive information or give a reporter a head’s up on a story ...

Read more...

 

Writers Are More Than Bloggers

Many marketers still think of content as nothing more than blogs and Facebook posts, but that’s so 2014. Content is anything that can be used to convey your marketing message. It’s multimedia, it’s trending in 2015, and businesses that don’t learn to take advantage of content in all its forms will soon find themselves losing out to their competitors. By

Read more...

 

Composing the Origin Story

In comics, origin stories happen when a storyline pauses and takes us back in time so we can learn about how the hero found his or her motivation to start wailing on bad guys and running around in tights. Origin tales also can be fun ways to learn about a villain’s earlier days – what circumstances and choices propelled someone

Read more...

 

Join Our Newsletter