Content Marketing

Meet the Team – Hire Writers to Craft Top-Notch Bios

Posted on by Tracy S
There are many individual pages that come together to form a full website. Blog posts, home pages and service descriptions are very important, of course. However, there is one page that gives customers and visitors a personal connection with you and your staff—the “bio” page. This page is more important than you may think, and not something that you should

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4 Ways to Keep Your Marketing Messages Short and Sweet

Posted on by Joe B
Business pros will tell you to do all your homework before you officially open your doors. This is excellent advice in terms of getting yourself organized, anticipating expenses and revenue, and ensuring you’re heading into this new venture with eyes open. But with great amounts of preparation comes great piles of paperwork, which you’ll have to fill out for everything

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The Wackiest Marketing Tips that Actually Work

Both small and medium-size businesses tend to lag behind larger corporations when it comes to marketing funds. Because of this, they have to be on the constant lookout for affordable ways to boost traffic to their online sites. Yes, I did say sites; this means businesses need an assortment of sites on the Internet, including social media profiles, at least

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How to Use Content Marketing to Propel Your Brand to the Forefront

Posted on by Paula A
Brand marketing is nothing new. Evidence of brand marketing success is all around us. This is why in the southern United States all soft drinks are called Cokes. Coke is a brand name for Coca-Cola, yet it has become the word representing the entire group of products in its category. Other examples of successful brand marketing are use of the

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From Brainstorm to Content Order – Organizing Your Thoughts When You Use Freelance Writing Services

Posted on by Tracy S
Chances are you use freelance writing services because you are extremely busy and perhaps you are not comfortable putting your thoughts into words. This is a great solution for many busy people because you can obtain the benefits of content marketing, without spending time and effort to write blog posts and other content yourself—and likely the results are even better.

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Micromessages: Conveying your message in limited space

Twitter, Facebook and Google+ are all great platforms for social media marketing, but how do you get your message across in such a short space? When content writers needed to write social media posts, they know a little secret. In two words: be concise. What this means is keep this short and to the point. Here’s how to get your

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Find Freelance Writers for Your Blog: Niche Writers to Match Your Unique Voice

“I think I can! I think I can! I think I can!” Keep telling yourself you can, but in reality blogging is hard work! Creating constant posts, facing a volatile audience who might not even check in on a regular basis and competing for attention in a sea of competitors — blog writing is no walk in the park. Still,

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Semantic SEO: Not Just a New Ballgame, a Whole New Ballpark

Posted on by Paula A
Google is building a new ballpark, and one of the building blocks is semantic search. In the old days, content writers were required to embed blatant signals within content in order to have it rank for specific search terms. These signals were keywords, headers and alt tags, to name a few. Searchers typed in a search term, and if you

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The Fine Line Between Providing Information and Writing the Content Yourself

Posted on by Lynn H
You want to produce content for any number of reasons – perhaps you want to draw more visitors to your website or improve your conversion rates of visitors to customers. In most cases, you want to establish yourself or your company as a leading bigwig in your industry. You may have tried writing this content yourself but found that it

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I Like This Writer, but My Niche Isn’t on Her Profile: Should I Be Worried?

Posted on by Lara S
You’re looking at writer profiles, and you’ve found someone who looks nearly perfect. You love her samples; the style fits your site to a T. The only problem? She doesn’t list your industry on her profile. Should you keep looking and hire writers who only list your industry, or consider one who you otherwise love? Writers Are Researchers When you

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Creating Social Media Value for a Skeptical Client

Posted on by Tom L
Writers for hire often get picked up by clients who start off with a need for social media work but in reality are very skeptical of its value. They just know they need something to happen because competitors have a presence on the digital platform, and that probably means they do too. The problem with this scenario is that the

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Time for a Social Media Makeover

Posted on by Lara S
Spring is here and it’s a great time to give your business’s social media profiles a fresh new look. Often, we don’t take the time to assess what is working well in our social media arsenal and what can use an overhaul. Read on to learn about ways to freshen up your presence online. Coordinating Looks Over time, you’ve probably

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