Content Marketing

A Galaxy Far, Far Away: 4 Tips for Reaching the Millennial Crowd

The Millennial generation (or those who were born after 1981 and came of age in the start of new millennium) is becoming an important part of the consumer make up. Brands who plan to reach this audience need to understand what attracts a generation that has been steeped in technology and social media from a very young age. Knowing the

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Case Studies: Whitepaper’s Amped Up Cousin

White papers and case studies — is there a difference? Is one better than the other? If you have a product or service to sell, there are many marketing tools you can use. A case study is like white paper’s older, amped up cousin. If you have the data on hand to create case studies for your products, you’ll find

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Why Your Product Descriptions Aren’t Converting — And How to Change That

To write an effective, interesting product description, you have to take basic information about the product and make it both relevant and engaging to your target audience. When you’re just starting to write product descriptions, or stretching your skills in a new topic area, this can be difficult to do. You might not know the purpose or potential market ...

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Can You Repeat That? A Guide to Successfully Repurposing Content

When you develop an outstanding piece of content, you want to shout it from the rooftops! It’s exciting to publish a case study that presents an excellent argument for your product or to discover that your fledgling blog post has page visitors chatting away. Sometimes, the only potential drawback of having such a spectacular piece of content is the ...

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Expert in a Can: How to Learn Fast and Write Faster

One of the most common obstacles that freelance content writers face is the demand for articles in subjects they know very little about. By the time you sit down to write, someone has always taken the article about visiting the part of the United States you could write pages on and you’re stuck writing about the reproduction of plant cells

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How Can Social Media Assistance Help Your Business?

Once you’ve taken the plunge into the world of marketing-focused social media, you might find yourself with a good problem on your hands: too much social media activity to keep up with. This is exactly what content managers and others who handle marketing hope to accomplish. The entire purpose of your online marketing campaigns is to get people talking about

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How to Stay a Step Ahead of Social Media Trends

No doubt social media has completely revolutionized the way we market and advertise our businesses and products. Print marketing has not changed in, well, centuries, really, and television marketing has been same old, same old since the advent of cable. Social media, however, is one of those ever-growing content creation tools that changes on a daily basis. For ...

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Voice Lessons: How to Get Writers to Match Your Site’s Voice

You heard all about this content marketing thing your business is supposed to be doing, so you dive in. You hire freelance writers to fill up your blog and social media sites, but you neglect to elaborate on your site’s voice. Your customers look for consistency between your site, marketing messages, and content, so when the voice isn’t quite right

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How Working With a Small Team Benefits Your Content Projects

Managing a great content campaign is a very powerful marketing tool. However, choosing the right freelance writers to help you accomplish this can feel like a difficult task. It can especially feel difficult if you have a large selection of writers to choose from. That is why it is beneficial for some business owners to create a small efficient team

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Getting a Handle On Facebook Exchange

Advertisers are always on the hunt for more effective and less expensive means of reaching prospective customers. In recent years, marketing experts have embraced big data and programmatic ad buying, with many pointing to Facebook Exchange as the ultimate example of success in the programmatic market. But is this ad buying opportunity as influential as proponents ...

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Stuffing is for Christmas Dinner, Not Your SEO Content

Now that the idea of online marketing has taken hold and more and more companies are understanding the use of SEO on their websites, a new problem has arisen: SEO overload or SEO stuffing. The use of SEO seems pretty simple at first glance: load your site with certain wording and search engines will find you when prospective customers are

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What Did the Client Mean? Tips for Better Client/Content Writer Communication

One of the most important aspects of working with a team is effective communication. Consider experienced content writers a part of your team to get your projects moving in the direction you want. These helpful tips will help keep your client/writer relationship running smoothly throughout the project. 1. Never assume. You’ve heard this before, but it bears ...

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