Content Marketing

9 Tips for Moderating Panels that WOW Attendees

Moderating a panel at a conference is an art and science.  A bit too much art and the session is hollow. A bit too much science and the thought leaders on your panel drift into the open ocean.  Attendees are king and queen, demanding more of a ping pong match than a dissertation or self promotion from each panelist. All

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Infographic: Why Do Freelance Writers Love WriterAccess?

Freelancing offers flexibility, variety, and the freedom to work in your pajamas. But finding clients and managing every aspect of the workflow, not to mention the up and down nature of the pay, can be daunting. Most writers simply want to focus on the writing, without the self-promotion and project management. Using an online resource — like WriterAccess ...

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Rohit Bhargava on the Non-Obvious

Posted on by Holly S
Every year, you read predictions about the next year’s trends in almost any industry. Everyone seems to say virtually the same thing. Are they all correct, or could they be missing out on something big? In this podcast, Rohit Bhargava, author of the book Non-Obvious, self-styled “trend curator” and founder of Influential Marketing Group, shares his insights about ...

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Is Your Company a SYSTEM OF RECORD?

Ajay Agarwal, managing director and leader of Bain Capital Ventures in the Bay Area, wrote a great article you can find at VentureBeat that had me thinking hard about WriterAccess, and our dream to one day to become the King of Content Outsourcing. He points to a number of SaaS models that have become a “system of record” (SOR) which

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WriterAccess One-Million-Word Writers

Congratulations to the writers who’ve written one million words with WriterAccess! As the Talent Marketing Manager at WriterAccess, I want to send out a special thanks to the dedicated writers who’ve written over one million words for customers on the WriterAccess platform. If one million words were laid end-to-end, they would reach to the moon and back. Well, ...

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Meaningful Storytelling with Bernadette Jiwa

Posted on by Holly S
Marketing expert and noted author Bernadette Jiwa thinks too many people look at the marketing of a business as a basic transaction. The company has a product or service, and the customer is going to buy. This is a mistake, Bernadette believes, because businesses are missing out on a fabulous opportunity to take their company’s brand beyond a simple commodity. With her

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Google’s Micro-Moment: The Mobile Marketing Game-Changer

If you’re interested in growing your business with mobile marketing (and every business owner should be), Google shared exactly how to at this year’s ICON conference hosted by Infusionsoft. ICON speaker Ben Killmer, Strategic Partner Manager at Google, highlighted some important statistics for business owners on exactly how people use Google services like the ...

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Digital Advertising Evolves: 3 Modern Marketing Techniques

Posted on by Wendy B
Consumers are fed up with in-your-face guerilla marketing techniques. Traditional ads, whether in print or seen as banner ads are history. According to data from the HubSpot marketing blog, display ad view rates are steady —not rising— click-through-rates are only at 0.06%, ad blocking has taken over most browsers, and a good portion of internet users find ads not only

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The Musings of a Secret Agent Writer at ICON16

Posted on by Travis G
I’m sitting in a room with hundreds, if not thousands, of entrepreneurs at ICON. We’re listening to three small business owners share their stories about their success with Infusionsoft. Let’s be real here, I’m not an entrepreneur – I’m a writer. As such, I feel like a secret agent right now. I’m spying on the people I’d like to work for.

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What We Can Learn from Marketing Tactics in the 2016 Elections

They were all wrong. The political pundit class remains somewhat shocked at the performance of two candidates in the 2016 Presidential primaries that no one else gave a chance, Donald Trump and Bernie Sanders. The talking heads are mystified enough to stumble through explanations about how these candidates are overperforming – leading, in Trump’s case – in the ...

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WriterAccess 2015 Annual Report

This is the first “annual report” I’ve published in the history of WriterAccess, or any company I’ve started for that matter. But I thought it made sense for a bunch of reasons. Feedback welcome, from any and all. Another record year of growth. Content marketing continues to grow as an industry and WriterAccess is once again on the radar, making the

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Content Publication and Sharing: The Importance of Distribution Channels and Protecting Your Brand

Day 2 of ad:tech NY was all about content. One of the top sessions from the day, Revolving Distribution Channels: Where Are You Publishing Content?, was led by Adam Hirsch, the Global EVP for Edelman Digital and featured panelists Emily Gray, VP of Revenue Products at Refinery29, Adam Weinroth, the CMO of OneSpot, Brian Hunt, the EVP and Head of

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