Content Marketing

Top 5 Things to Look For in a Content Writer

Posted on by Eli K
Content writing is a booming trade, as just about every website needs content of some kind, and more and more need content that is entertaining, engaging and just generally sticky, to use a marketing term. In other words, if you’re building a website for your business and plan on having a social element for it — Facebook, a blog, Twitter —

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Google’s Growing Cute Zoo of Animals: Penguin, Panda and Hummingbird

If you’re a marketing manager of any kind who uses the Internet to advertise your employer’s products or services, then you’ve probably heard a thing or two about the cute little zoo that Google has acquired for itself over the past few years. It’s lovey-dovey little animals consist of a Panda, a Penguin, and a Hummingbird. But how exactly do

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Google SEO Ranking Factor Report Results

Keeping up with Google’s improvements and trends can be a full-time occupation, especially for writers involved in content writing for websites, blogs, and articles. One of the best tools available to understand current trends is a yearly report put out by Searchmetrics. The complete whitepaper can be downloaded for free in English and German. Google SEO ...

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The Impetus Behind Content Marketing

Content marketing is the heart of branding on the internet today and it is essential to your growth as a business to have a sound content marketing strategy. No matter what size your business, it is important that you keep up with your competition by using content marketing to your advantage. But how exactly does content marketing drive sales? It all

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High-Quality Content: At the Heart of Successful Content Marketing

Content marketing has changed a lot, mostly as a result of Google making update after update on what’s okay and what’s not in content writing. But one thing is for sure: the need to hire writers to create and distribute great content for a site will never change. Let’s face it: as a business, you don’t have time to write for a living. You

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Focusing on User Intent with PPC Marketing

Understanding your target market is a key factor in successful campaigns. The better you understand your prospect and their behavior, the higher percentage of conversions you will produce. Without paying attention to your users intentions — where they are in the buying cycle and what they are specifically searching for — your PPC ads may not do their ...

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Working With Multiple Freelance Content Writers

Too many cooks spoil the soup, but what are you going to do when you have to feed hundreds of people and you can’t possibly get the job done with just one cook? When you hire writers, scratch that, when you hire a lot of writers to work on a single project, a lot of issues come up that you

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It’s Not About You: The Right Way to Approach Social Media

As I scroll through my News Feed, I see post after post of promotions, sales, and updates from businesses that scream, “Look at me!” I just want to reach through my screen and shake these companies to wake them up. That is not what social media is for, people. You are totally missing the mark. But before I get into

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Tweet, Share, and Pin: Time It Right and You Will Win

Is there a certain time that you post to social media? Do you do it right when you wake up in the morning? Whenever you happen to get around to it? Only when you think of something clever to say? It turns out that, if you aren’t strategically timing your social media posts, then you are losing out on valuable

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Four Reasons Professional Content Writers are Advantageous for SEO Purposes

At one time, search engine optimization (SEO) was mainly focused on keywords, meta tags, and image captions. Thanks to Google’s newer updates, though, SEO has moved beyond the keyword emphasis phase. Nowadays, high ranking content is based on relevant writing that clearly and objectively answers the questions and search queries Internet surfers type into ...

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Your Freudian Slip Is Showing

A parapraxis is a tool of karma. It’s what happens when what you are thinking, subconsciously or consciously, slips from your mouth at the worst possible moment. There is a long list of people who have been humbled by a Freudian Slip. Most of the time, these people just laugh off the embarrassment. A question for blog writers is how they can

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This Ain’t Your Typical Preschool: Four Tips for Working With Temperamental Writers

Freelance writers and preschoolers have an amazing amount in common. For one thing, most still want to show up in their pajamas. They’re all drawn to electronics they can’t afford. And occasionally, they all have their meltdown moments. The best freelance writing sites tend to employ the best writers, but if your writer recently stomped from the room ...

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