Content Marketing

Four Reasons Professional Content Writers are Advantageous for SEO Purposes

At one time, search engine optimization (SEO) was mainly focused on keywords, meta tags, and image captions. Thanks to Google’s newer updates, though, SEO has moved beyond the keyword emphasis phase. Nowadays, high ranking content is based on relevant writing that clearly and objectively answers the questions and search queries Internet surfers type into ...

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Your Freudian Slip Is Showing

A parapraxis is a tool of karma. It’s what happens when what you are thinking, subconsciously or consciously, slips from your mouth at the worst possible moment. There is a long list of people who have been humbled by a Freudian Slip. Most of the time, these people just laugh off the embarrassment. A question for blog writers is how they can

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This Ain’t Your Typical Preschool: Four Tips for Working With Temperamental Writers

Freelance writers and preschoolers have an amazing amount in common. For one thing, most still want to show up in their pajamas. They’re all drawn to electronics they can’t afford. And occasionally, they all have their meltdown moments. The best freelance writing sites tend to employ the best writers, but if your writer recently stomped from the room ...

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Snapchat: The New Marketing Wonder?

Once regarded merely as a vehicle for illicit teenage trysts, Snapchat has, like all other social media phenomena, turned into a useful marketing tool. Skeptics maintain that it is impossible to capture consumer interest in an immediately-disappearing video clip, but enthusiasts beg to differ. Snapchat can prove an integral tool in your arsenal of content ...

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How to Deal with Trolls, Without Turning into One

Some facts in life are simply irrefutable. It snows in Chicago in the wintertime. Baby bunnies are cute. And trolls lurk on the Internet. Just what is a troll? you ask. A troll is, according to writer Tim Dowling in his 2012 article for The Guardian, “Dealing With Trolls: A Guide,” someone who uses social media outlets, such as blog

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Dammit Jim, I’m a Writer, Not a Psychic!

Freelance writers are a bold bunch of professionals. They’re talented, eager to please, anxious to show what they can, and usually willing to go where no man has gone before to make sure you, the client, are more than satisfied with the final result. As the captain of this adventurous crew, you can help this relationship run more smoothly by

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Try Again, Please: How To Ask For Revisions

After submitting an order, you eagerly await the arrival of a well-researched article, an inspiring blog post or a product description that will have shoppers racing for the “Add To Cart” button, but what arrives leaves you feeling a bit deflated. Even top-notch writers who specialize in everything from business plan writing services to web content can miss the mark

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Smooth Sailing Ahead: Rebuilding the Client/Writer Relationship After the Storm

All good relationships eventually sail into hurricane-force winds and the rapport between a content marketing client and their writer is no exception. When storms blow up, it can take some crafty maneuvering to get away without taking on water. But unless you want your ship to sink entirely into that deep, blue abyss, you must learn the best way of working

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What if Your Writing Team Really Was Made of Mutants?

Working with a team of writers sometimes feels like a Herculean endeavor. Combine writer personalities, client requirements, and the necessity of online communication, and you might think you’re dealing with a bunch of mutants. It could be worse. What if you were dealing with mutants? With great creative benefit comes a lot of writer management hassle. ...

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Why Your Freelance Writer Hates Work

The success of your business relies on the efforts of others. From your order clerk to your supplier to the freelance writer who creates your web copy, you need people who can get their jobs done. But, what if how you deal with those people is actually stopping them from doing their best? That is just the question Tony Schwartz,

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1001 Words: Matching Words to Pictures for Viral Social Marketing

Posted on by Deb P
When most people think of content marketing, they think of words. Articles, reports, blog posts, white papers: all made up of words and all fodder for the content mills. Google, the biggest name in search engine marketing, has always reinforced the importance of words, and SEO companies have typically followed suit by focusing on keywords. But, in the real world,

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Putting the Sizzle in Social Media Posts

Words, they’re everywhere. We can’t escape them from the time we get up and read the newspaper to logging in to check our email. In many ways, we take words for granted. We speak them, hear them, text, and write them every day. They’re always “available.” The Internet is abuzz with words, words, and more words, day in and day

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