Content Marketing

Marketing Failures: Apply Directly to Your Marketing Plan

Not every marketing plan will take your business from the mom-and-pop level to Fortune 500 success overnight, but a good marketing strategy will let you grow your enterprise gradually. Bad marketing tactics, on the other hand, have been known to bring major corporations to their knees. Learn from some of the most spectacular marketing failures of all time, so that

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Camera Cuisine: Posting Food Photos on Instagram

With the advent of mobile smartphones, taking pictures on-the-go has become commonplace. So common in fact, that an entire site dedicated to mobile images has become extremely popular. Of course, I am talking about Instagram. Unlike other image sites such as Flickr or even image uploads on Facebook, you can only upload images to Instagram from a mobile device. This

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Take Stock of Your Stock: Are Outdated Pictures Driving Customers Away?

Posted on by Kate C
We all easily recognize the stereotypical — and sometimes even offensive — pictures used in the advertising of yesteryear. You know the type. The beautifully coifed mother beaming at the camera as she joyfully cooks and cleans. Dad and Brother playing football out on the lawn while Sis watches contentedly from the sidelines, dainty and clean in her ...

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5 Ways a Landing Page Copywriter Can Boost Your Business

Landing pages are some of the best ways to bring targeted visitors to your website and get them to complete actions you would like them to take. However, not every landing page is created equal. A good page is brief, clear, and guides your visitors to a specific action. A bad landing page is unappealing, busy, and may confuse visitors. Discover

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5 Tips for Managing Bloggers for Hire and Other Freelancers From the Gang on Sesame Street

Working with bloggers for hire, web copywriters, designers, and other content creators is awfully exciting—and a lot of work too! After all, these creative types can be as difficult to work with as a room full of toddlers when they become a bit stubborn about their ideas and creative processes. With toddlers, you may serve juice and cookies and turn

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How To Drive A Writer Crazy, Just For Fun

Posted on by Bob P
From a writer’s perspective, clients are a necessary evil. There are always those writers one encounters on forums, the ones who write ‘for the sheer joy of writing’ and to express the ‘yearnings of their soul,’ but the rest of us poor schmoes are trying to make some kind of a living. And that means clients. It’s the very definition of a

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When It Pays to Go Controversial

Posted on by Lara S
When Oreo surprised Facebook fans with a layered rainbow cookie in support of gay pride in 2012, the predictable threats of boycotts followed. However, if people really did pull their support, it was hard to notice. In the days that followed the post, Oreo’s number of new fans per day doubled. While marketers are counseled to avoid controversy, Oreo’s ...

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From Kutol to Play-Doh

Did you eat wallpaper paste as a child or know someone who did? Perhaps you knew someone like Ralph Wiggum, that paste-eating character on The Simpsons whose leprechaun told him to burn things? Blame it on the paste if you want, but the connection between wallpaper accouterments and children are closer than you’d like to believe. When you hire white

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Designing a Content Marketing Budget You’re Content With

You’ve decided that content marketing is definitely a part of your business that you need to expand. Then again, your budget for marketing hasn’t increased much over the past few months, so you’re not sure how you’re going to squeeze content marketing into your overall marketing agenda. That’s okay. Fortunately, content marketing ...

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Evaluating the Importance of Communication and Good Writing

You’ve wrapped your mind around the fact that content, both offline and online, is of the utmost importance for your business. After all, it’s through content that you connect with your customers, offer them discounts, inform them about the products and services you’re selling, and lots more. There’s only one problem, though…you ...

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Influential Content Marketing on LinkedIn

I joined LinkedIn when it was still a burgeoning networking in 2003 at the request of Abby Maier who was then the leader of the Counsel of Small Enterprises’ Arts Network in Cleveland, Ohio. The arts network was in its first year and Abby was working to initiate more ways for artists to work together for benefits and networking. I

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Why You Should Add White Papers to Your Skill Set

Posted on by Lara S
If you have written on the web for any length of time, you’ve seen the work that is offered to you change. Gone are articles where strict keyword density counts were the biggest requirement. These days, you need to bring engaging style and stronger information to the table than ever before. B2B Content Is on the Rise Since the 1990s,

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