Content Marketing

Your Content is Nothing Without Distribution

So you’ve spent your time and energy developing content that you know your customers will appreciate. You’ve even developed a content development system that helps you remain focused on producing quality content throughout the week! It is easy to think that all you need to do now is sit back and wait for the customers to start finding your site and

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The Power of the Humble Ebook

Content marketing is all about riding the wave of the future. Blogs, social media, video — you name it, once it became popular among consumers, marketers wanted a piece of it too. Ebooks, however, are the one digital resource that marketers and online businesses have largely ignored. Compared to a blog post or a 30-second video, an ebook seems like

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Meet Bob, Your Friendly Neighborhood Persona

No matter what industry I’m writing for or what particular widget I happen to be describing on a given day, there is one piece of information that is invaluable. Cynics call it a stereotype and content marketers call it a buyer persona. I like to call him Bob. Who is Bob? Bob (or Bobette?) is your target audience. He can be

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Beyond Bathrobes and Chocolate: Recovering After A Breakup With Your Writer

They were the one and you were going to be together forever. Now they are gone and you just want to sit on the couch in your bathrobe, watch Nicholas Sparks movies, eat a vat of chocolate peanut butter ice cream, and listen to Adele on repeat until your neighbors call the cops. Oh, wait. You didn’t break up with

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True Optimization: Why Keywords Are Not the Holy Grail of SEO

When companies hear about keywords for the first time, it can be easy to see them as a Holy Grail of marketing. “You mean all I have to do is include these words as many times as possible in my content so search engines know what I’m talking about, then I will rank amazingly well in search results? Awesome!” Except

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Getting the Most from Your Keywords

When you began to develop your website, you were most likely inundated with information about the importance of keywords. The difficulty for many people, however, lies in how to use these valuable tools correctly. Everyone has read content that relies on ‘keyword stuffing’ and quickly turned away, so how do you get keywords to work their magic without destroying your

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Using Images in Your Content Marketing Strategy

Content marketing is not limited to written content. Although written content contains more SEO potential because Google is capable of picking up clues from words in text, focusing your strategy on writing only is a mistake for several reasons: You Can Have Fun with Images People are more apt to do something if they like doing it. Images are fun to play with.

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Using SEO to Drive Traffic from YouTube

With the rise of mobile technology, video has taken on a new priority as a method of driving traffic to your website, blog content, and landing pages. Videos are fun, popular, easy-to-view on mobile devices, such as smartphones and tablets, and they have the potential to become viral quickly. YouTube is an active search engine on its own. When combined

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What to Look for in Business Writers

Articles about various types of businesses and decisions to be made when doing business are pretty common among clients who need content. This makes quality business writers a hot commodity in the content writing marketplace, as they will be valued by clients and usually have regular work if they write for the proper content websites. However, finding a quality ...

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How to Get More Paying Customers from Email Marketing

Sometimes we try a marketing idea and it just doesn’t pan out the way we planned. Perhaps it is not the idea, but how it was executed that needs tweaking. It is often small details that make a difference in marketing and the details can change with demographic shifts or changes in trends. For instance, email marketing is one of

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Nuns Don’t Laugh At Lewd Jokes: Defining Your Audience For Bespoke Content

Backstage, a comedian flips through his note cards one last time before starting his set. He’s got a killer imitation of the villain from the latest superhero movie, a few cracks about the latest smartphone, and a particularly lewd bit about some freak shows he met on Tinder. He steps into the spotlight and looks out over a crowd of

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Standing Out in a Sea of Content

Every day, thousands of companies drop thousands of lines to business writers, fishing for customers while creating a veritable sea of information. They cast their lines again and again, hoping to catch the big one — or even just several good-sized keepers. For the most part, though, the majority of the pieces created are generic or regurgitated information ...

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