Content Marketing

The Death of Google Analytics Scams

Posted on by Ryan H
Keyword Stuffing as a Failed Pursuit Google has a history of burying companies that try to fix the rankings game by cheaply implementing keywords within mediocre content in order to achieve a higher analytics ranking. As late as 2011, there were companies referred to in the online content industry as “content farms” that set-out with the single ...

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Finding the Ideal Writer for Your Content

With 55 percent of B2B businesses finding it a challenge to produce enough online content and 47 percent grappling with production of engaging content, it is obvious that finding a suitable writer for hire is a key stumbling block for marketing directors. Skilled writers are not a dime a dozen and not every writer has the appropriate skills and knowledge

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So No One Reads Your Blog…What Next?

You’ve checked the stats: the only reader you have is in Singapore and this person only viewed your home page once. Besides the few family members and friends who are allegedly  “reading your blog,” you simply lack any sort of a regularly visiting audience.What do you do to get people in your geographical proximity to take peeks at your page? To take

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Variety is the Spice of Life: 6 Social Media Marketing Types

When you’re in the trenches, trying to determine content marketing strategies that will work best for your company, it can be hard to see when you’ve gotten stuck in a rut. Maybe it started with a series of posts about company happenings or a number of promotions dealing with the latest, greatest sales being offered. Whatever happened, you’ve ...

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Tangible Assets: Mixing the Message in Social Media Marketing

Small and medium-sized businesses who struggle with social media marketing may benefit from adjusting the angle of their social media marketing campaigns. The trick is to break apart your campaign into as many segments as are necessary to address the marketing topic with each of the social media platforms that you use. In marketing terms, this is called ...

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Market Mania – Staying On Top of Your Game

With so many players on the field, it’s hard to consistently refine your strategy to keep you at the top of your game. Marketing can be exhausting and when you’re faced with numerous deadlines, trying to implement new tactics to keep your approach fresh can be difficult. How can you come up with ways to balance the two? Here are

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Certified Organic: 6 Tips to Create Natural Growth on Twitter

When you’re working on your content marketing plan, it can seem like the options available to you are overwhelming. Do you pay per click, hire someone to increase your followers, or hire a social media marketing team? Is Facebook, Google+, or Twitter more relevant to your company? How do you know that the growth you achieve through these means will

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Can Adding Friends to My Google+ Circles Increase My Income?

As an avid Google+ user, I’ve added people to my Circles and, within minutes, had them asking me to create content for them. I think I joined Google+ about three years ago. At that time, I didn’t really think about the business benefits that it could bring about. In fact, I was simply using the site to promote my personal

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Can a Small Business Benefit from Joining Google+?

Small businesses, no matter the industries they are operating in, can benefit from creating a profile on Google+. To take full advantage of this social media platform, it’s crucial to connect with friends and relevant people who might be in need of services. There’s Nothing Like a Little Google Branding When trying to establish your brand, Google+ ...

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Setting Good Deadlines: Why Writers Can’t Actually Bend Time

Freelance writers can be really amazing creatures at times. They can turn out large amounts of well-written, carefully considered content, turn a cleverly-worded phrase out, or give your company’s website a professional air. One thing they can’t do, however, is bend time. That’s why we’ll take a few minutes today to discuss how to provide ...

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The Dr. Jekyll and Mr. Hyde Syndrome

Seriously, don’t be that guy. You know who I’m talking about – the client who strokes their writers’ egos so much they need to drag second chairs to their desks to support them. Then, at the first sign of a disconnect, the client lashes out. Of course, equally as dangerous is the oh-so-agreeable writer that responds with indignant rage at the ...

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Filling Up Your Editorial Calendar

An editorial calendar puts you a step ahead in content creation. It really is a tool no small business owner can live without when managing a website or blog. Editorial calendars make it easier to decide when to tackle topics you want to cover by plugging them into a schedule spanning several weeks or even several months. Key questions do

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