Content Marketing

How Can You Create Content Millennial Investors Care About?

If you’re struggling to find ways to connect to Millennial investors, it may be in your approach. Many of the tools you’ve used to appeal to Boomers and Gen X-ers over the past few decades no longer apply when it comes to your youngest set of investors, and relying on these standbys (or on unfounded assumptions about Millennials’ interests and

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CMWorld 2016 Recap: NewsCred CEO on the Power of Attribution

Attribution is a bit of a touchy subject for content marketers. You need to figure out which touch points are netting your brand results. In other words, what content is making you money? But the analysis can be a seriously complex issue. Sometimes it’s hard to pin down specifically what is going to get you the ROI you need. Proving what works

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CMWorld Recap: Ann Handley on How To Make Your Writing Spectacular

Ann Handley, Chief Content Officer of MarketingProfs, was a key player at this year’s Content Marketing World. Her keynote speech at the end of Day One, A Look Back At The Best Marketing of 2017, was a humorous take on how to “kill it next year” with the elements you should use for best-in-class-content. Handley is a monthly columnist for Entrepreneur magazine, a ...

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How to Create Content Engineers Care About

Content that addresses the needs of an audience is the best way to draw their attention. Engineers are no exception. So what do engineers care about? What do they value, and what are their concerns? Think carefully before answering. If your responses include a respect for logic or the desire to solve problems, then you’re on the right track! From the ...

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WriterAccess Podcast: Stop Being Boring and Give Your Customers LOL Content

In addition to earning her MLA from Stanford University and her MBA in marketing from UC Berkeley, Kathy Klotz-Guest lives for laughter. She’s been doing improv and standup comedy for more than 20 years, which is how long she’s worked in marketing for major companies including Yahoo!, Gartner and MediaMetrix. Today she and Byron White, CEO of WriterAccess, tickle ...

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CMWorld Recap: Stephanie Reid-Simons Feeds Hungry Content Channels

There’s just something about a presenter who has worked with Amazon to make you snap to attention. That’s just one of the facts of Stephanie Reid-Simons’ background that lets you know she’s an expert in her field. Now as Director of Content Marketing Strategy for the real estate giant Zillow, she is at the pinnacle of content creation. People go crazy

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5 Laws of Great Legal Content

Law firms face unique marketing challenges. The ultimate goal of a law firm’s website is to reach out to potential clients and get them to call the firm for help if they have a legal problem—there is nothing unique about that. But, law firm copy must be more informative and less promotional than content for some other companies. There are

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3 Tips For Engaging College Students

The millennial generation has made college students one of the largest demographic groups. According to the National Center of Education Statistics, there were 20.2 million college students in the fall of 2015. As a college professor, I spend my days thinking about creating content my students will actually care about. Their engagement is difficult to win, but ...

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August Roundup: Reaching Target Audiences, Creating Content Strategies, and Not Writing Like Tolstoy

WriterAccess writers served up another feast of rich blog posts in August. Continuing our series of posts written by new writers were contributions on how to create content for particular audiences such as college students, accountants and business owners. We also focused on content strategy, which covered everything from email marketing to translation and ...

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CMWorld Recap: Kristina Halvorson Talks Content Strategy Common Sense

How to produce content that will reach your audience in a way that gets results was one of the topics on everyone’s minds at this year’s Content Marketing World. In Kristina Halvorson’s session, Content Strategy: Clarity, Constraints and Common Sense, she revealed exactly how to do that in a very tangible way. Halvorson walked us through the steps ...

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Writer Podcast with Inside Content Marketing Author Theresa Cramer

As the editor of EContent magazine and author of “Inside Content Marketing,” Theresa Cramer offers her expertise on the timely subject of content marketing. She has more than a decade of industry experience in publishing, having worked for HarperCollins Publishers and the Glastonbury Citizen. Theresa has also been a freelance writer for more than eight years. Her ...

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Content Marketing to Entrepreneurs: 3 Steps to Help Them Thrive

Entrepreneurs are risk takers. They put their smarts, sweat and savings on the line to create a new business. Because the stakes are so high and the margin of error so thin, they’re not willing to invest in products that won’t deliver. They are skeptical and rightfully so. They have to make every dollar stretch to grow their companies. Gaining their ...

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