Content Marketing

Should I Hire More Than One Writer?

It’s hard to find a good writer these days. Don’t misunderstand me — there are plenty of talented and reliable writers out there. But it’s tough to find that one person that totally gets what you’re looking for, that can read between the lines, that knows the answers to your questions before you even ask them. That easy communication is

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Addvocate: A Program That Makes Employees Brand Advocates on Social Media

Posted on by Lynn H
Imagine the incredible reach your company could have if all your employees used social media to strengthen its reputation and brand. Several high-profile enterprises are already transforming their employees into brand advocates in a new trend known as employee advocacy programs. One such employee advocacy program, Addvocate, helps your employees create and share ...

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Save Money, Build Sales

Competition is fierce for everyone. Business owners need to one-up the competition in the advertising arena in order to keep current customers and reach new customers. You can spend a huge amount of money on advertising campaigns, to include flyers, direct mail, newspaper inserts, and magazine ads. You can also take a more grass-roots approach to advertising. ...

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4 Amazing Ways to Lose Friends on Social Media

So, you’ve got TOO many friends on Facebook, followers on Twitter, or whatever the heck they call the people who click the little heart next to the pictures you post of your cat on Instagram. While more connections is a good thing if you are looking to find a plumber or hire a blogger, the rest of the time, having

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Using Customer Data to Speak to the Hearts of Social Media Users

What is the first thing you do when you roll out of bed in the morning? Do you slowly make your way to the kitchen to whip up a few fluffy pancakes? Do you fire up the coffee pot for some tasty French Vanilla coffee? For all of you smartphone users out there, there’s an 80 percent chance that you

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Less is More: Getting Your Message Out in an Age of Information Overload

Posted on by Kate C
The Eight-Second Countdown According to Joe McCormack, author of Brief: Make a Big Impact by Saying Less, the attention span of the average American has dropped, over the past decade or so, from 12 seconds to just 8 seconds. Because of the boom in electronic technology, people are assailed nearly every minute of every day with information — some of

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Are You Spreading Yourself Too Thin on Social Media?

It’s a social media world and we’re all living in it. Social media is all the rage and with good reason. It gives marketers the ability to spread the word about their company, quickly and easily, with very little impact on the bottom line. Whether you want to advertise a sale or hire business bloggers, social media makes your world

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Budget-Minded Content: The Little Things That Mean So Much

How the money flows is an important map to read. From your client to you, and from you to your writer money flows. There are things that you can do for your freelance article writers that mean a lot to them, but may not cost you more. Endorsements Freelance writers try to eke out a living helping many people with

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Best Practices for Working with Freelance Writers

With the need for online content for marketing, website creation, and educational reports, business leaders are turning to freelance writers to provide it. Working with freelancers requires a different management technique than directing employees. In the case of freelancers, you are investing money in a valuable resource; therefore it is important to handle the ...

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Like, Love, and Share

Freelance article writers have a hard time creating content that “lifts off the page.” Truly, what does that even mean? It sounds more like something that a graphic artist would do. One of the problems for writers is that each client has a different audience and without knowing your audience, it’s difficult to create content that lifts off the page.

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Arrive at HTML 5 Alive

If you want to keep your search engine optimization campaign alive, it’s time for you to get your site up to date with the latest features of HTML5. As the fifth HTML iteration, HTML5 is a stark improvement over the previous versions. One of the main advancements of HTML5 are more intuitive support and implementation for the latest types of

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The SEO Backroads: 8 Avenues Your Business Probably Hasn’t Explored

Posted on by Steve B
The Information Superhighway (remember when that was a thing?) is gridlocked with great search engine optimization advice. From complex link-building strategies to integrating SEO content providers, there’s plenty for intrigued business owners to learn about. But often these articles focus on the most popular topics, to the detriment of less fashionable, ...

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