Content Marketing

Focusing Content on User Intent

Posted on by Paula A
When working to implement SEO techniques into a website and creating content that is optimized for search engines, it is easy to forget that SEO is not the goal of writing content. It is easy to get swept up in all the changes that Google makes to their algorithm or worry about whether a website uses enough on-page SEO to

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Mobile Optimization Equates to Volume Optimization

Mobile this, mobile that. A year ago mobile device usage for Internet searching surpassed desktop searching for the first time ever as reported by CNN Money. Since then you’ve been made all too aware of how valuable mobile optimization is to your SEO game. You aren’t alone. Everyone from professional writers for hire to daily commuters on subways have picked up

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Developing Content for Various Stages in the B2B Sales Funnel

Posted on by Erin M
Are your agency’s clients struggling to close B2B deals? They’re not alone. In the last five years, the average sales cycle has grown 22 percent longer, typically with three or more decision makers participating in the buying process, according to Sirius Decisions. Only three out of every 10 leads are ready to convert; the other seven require careful cultivation prior

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What’s a Meerkat? Learn More About the Next Big Trend in Social Media

Posted on by Darla F
There is a certain amount of Darwinism that applies to social media, have you noticed?. Technology will always be changing, so social networking will always be evolving in response. If your gig is web project management that is exciting news, because it means you can afford to be a forward thinker. When tweets got old, forward thinkers introduced video presentations

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Think Beyond Target Customers for Online Marketing

You’ve heard it time and time again. Find a freelance writer who can polish up content that is gold-worthy, which you present like lollipops on your blog or website. This will ensure the longevity and good fortune of your online business. Such a shallow game you play! Of course marvelous content will get you far, but only so far, in

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Content, Kings, and Why the User Rules the Roost

Posted on by Amy F
One thing that’s been clear since Google started tweaking its algorithm to cut down on spam and to promote pages that people actually want to look at it is that “content is king.” If your small or medium business’ website doesn’t have good, useful content, it might as well not exist. But, these days, optimization goes a step further than

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It was Epic: A Look at Some of the Great Content Projects and Why They Worked

Posted on by Darla F
How do you know when a content marketing idea is truly epic? Charles Caleb Colton once said, “Imitation is the sincerest form of flattery.” The answer is to look at what has worked in the past. Those are the models to follow. The Marlboro Man was about more than just a good looking guy smoking a cigarette. That ad was

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#1 is No Longer Good Enough

Here’s the rub. Remember when you were told that all you needed to win at the SEO game was to rank #1 in a Google search? Perhaps you were told this by some reputable marketing firm that promised you the moon and stars worthy of your dreamiest wishes. You were hooked. You hired freelance writers to concoct content complete with

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Content Optimization Tips for Blog Content Writers

There are a number of components involved in delivering quality content that is effective enough to intrigue the desired audience while satisfying the requirements of search engines. Knowing how to optimize content during the writing process to obtain the best results can save time and increase productivity. Although writers usually have a good grasp on what’s ...

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When It’s Time to Worry: Google Downgrades

Paris Hilton does it, Kanye does it, and I bet money that the Duchess Kate does, too. If you are a business, with or without an online presence, then you certainly should be doing it. You know what I’m talking about. Googling yourself. Content writers can attest to the power of good Google rankings. The most frequently sourced websites are

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Carefully Crafted Content: Creating Your Content Marketing Checklist

Posted on by Jenna I
What do you do when a project seems too complicated or overwhelming to manage? You break it down into a sequence of easier steps. Content marketing works the same way. Whether you have access to a single freelance writer or hundreds of writers to pull from, it can be difficult to ensure that your content always maintains the same tone and consistently achieves

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Social Influencers – Who Are They and How Do I Get Connected?

Posted on by Tracy S
If you’ve ever shared a post on Facebook by George Takei you are following one of the biggest social media influencers on any content delivery system. Today, more than ever, connecting with influencers is one of the best ways to be seen and heard in a crowded social media marketplace. While you may not gain the attention of a huge,

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