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Articles, Blog Posts, Copy, News
Articles, Blog Posts, Copy, News
Category Archives: Content Marketing
5 Questions to Ask Before You Hire a Blogger
People have big dreams when they launch a new website, whether they own a large business or create the site for fun. Those dreams often involve visitors coming to the site and buying products or browsing the content. Unfortunately, those
Want Creativity? Give the Writer a Shot.
As a client who contracts work out to freelance copywriters, you probably know what you’re looking for most of the time — and there are plenty of writers who will be happy to provide it. But maybe you’d like to
Top Three Characteristics to Look For in a Web Content Provider
There are a number of good web content services that can help you create content for your site. If you want to be a topnotch web content provider, there are certain things you have to get right. You have to
Evergreen Content: A Powerful Tool for Freelancers and Content Marketers
In the Internet age, we often think that only the newest, most cutting-edge stories will resonate with our readers. We’re wrong. Contexts and technology change, but as humans, our problems, concerns, and interests have been remarkably consistent over time. Additionally,
Great Results Come From Great Client Briefs
If you are considering outsourcing some of your copy to a freelancer, it’s a safe bet that you are willing to make that kind of investment in content services because you want results. Whether you are looking for words that
5 Elements of Well Written Content
Great content has five common elements. 1. It is well written. The tone is engaging. The grade level is suitable for the target reader – sixth to eighth grade is what most newspapers aim for and it is fine for
Content Marketing: 4 Types of Content to Create … Right Now
You know you need to do content marketing, right? After all, it is being hailed as one of the hottest marketing trends of 2011 and is expected to grow even more in 2012. But creating content is hard. And time
Cloud Storage: Bringing Personal Media Out of the Box
One of the great draws of writing is its sea of possibilities. No limits. There’s always a way to raise the bar and challenge yourself. Personally, I like how the discipline of writing manages to strike a balance between cooperative
What’s Wrong With Your Content?
Any person who has ever shopped retail knows that reassuring feeling when you’re greeted at the door by a friendly, not-too-pushy salesperson. They take the time to answer your questions, help you find what you’re looking for and make you feel welcome in their business. This has become an integral part of all companies who deal with customers face-to-face, but how does this translate online?
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From One Click to Viral: How to Make Content Sharing Work for Your Business
Sharing is caring—it’s a lesson we all learned in kindergarten, and it’s the basis for today’s social media networks. We re-tweet messages, post YouTube videos and blog links on Facebook, and email news articles. In our instant information society, content
Content Marketing – Taking a Professional Writers Lesson From The History of Art and Song
In the Beginning, Man Drew Pictures They say a picture is worth a thousand words. If ancient cave-scribble is the accepted evidence, our oldest ancestors believed and practiced this inaccurate statement. However, the concept is too simple, the application to
Content Marketing: The Strategy With a Personality
Content marketing, by any other name (customer media, customer publishing, branded content, corporate media, corporate journalism, branded media, et al) is the reigning king of web content. Do you agree with many observers? If you’re not creating useful, valuable content