A great blog is an invaluable business development tool, and a lousy one can damage your brand, your reputation and stall sales. Walking the fine line between the two can be a challenge for some companies. Sometimes the rewards of
With all of the blogs out there—more than 150 million as of 2010—you may have to slog through quite a few clunkers to reach the best of the blogosphere. Of course, the concept of “best” is subjective; after all, there
Whether your company is large or small, a business blog is a great way to get the word out about your products and services. You may be reading this thinking, “I already have a website for my company, why would
After more than 20 years teaching high school students with reading and math difficulties, I thought I knew all the tricks for helping people with various reading problems, including dyslexia decipher printed text. Now that I have migrated completely to
Whatever form of marketing you’re involved with, blogging is an amazingly profitable part of your marketing campaign, and it’s no different in B2B marketing. The benefits of blogging are huge if you know how to do it right. Here are
How to choose between blog platforms is a common question among bloggers. The funny thing is that no one really wants to say definitively which blog platform is the best. The simplest answer to this question is that it depends
Let’s face it: Some blogs stink. Major corporations with large new media budgets and employees dedicated to producing a company blog also sometime produce really bad examples of what a blog should be. While one would think these sites could