Blogs

9 Tips for Moderating Panels that WOW Attendees

Moderating a panel at a conference is an art and science.  A bit too much art and the session is hollow. A bit too much science and the thought leaders on your panel drift into the open ocean.  Attendees are king and queen, demanding more of a ping pong match than a dissertation or self promotion from each panelist. All

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Answers to the 8 Questions Translators Hear Most

Posted on by Ilona K
A few years ago, Taco Bell translated their Japanese website with Google Translate. Instead of customers choosing a “beefy crunch burrito” or “breakfast soft taco,” their menu items were translated into phrases like “supreme court beef taco” and “low quality fleece.” It was so embarrassing that the website had to be ...

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Hack Your Marketing With Cutting-Edge Developments From the World of Software Development

Posted on by Lisa M
Scott Brinker, editor of chiefmartec.com and author of Hacking Marketing, joins WriterAccess founder and CEO Byron White to discuss how the principles drawn from Agile software development can help make your company’s marketing engine smart, faster and more innovative. Brinker explains how in today’s rapidly changing marketing world, Agile principles ...

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Infographic: Why Do Freelance Writers Love WriterAccess?

Freelancing offers flexibility, variety, and the freedom to work in your pajamas. But finding clients and managing every aspect of the workflow, not to mention the up and down nature of the pay, can be daunting. Most writers simply want to focus on the writing, without the self-promotion and project management. Using an online resource — like WriterAccess ...

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Experience is the New User Experience

Experience design has pretty much taken over my life here at WriterAccess. I’m digging deep and researching what’s new and what’s next when it comes to customer experience, user experience and experience design. One thing that’s bugging me is the word user, as in User Experience. Who wants to be called a USER? It’s certainly not a very friendly word,

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How Much Creative Freedom Is Too Much?

You have full creative freedom … do whatever you want…. Do you take those words from a client and run with them? Or do you cringe as you grasp for some semblance of boundaries in the project you have accepted? The concept of creative freedom is ambiguous: we all want it, but too much freedom leads a writer into dangerous

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Compunction Junction: Taking the Guilt out of Ifs, Ands, and Buts

You know you’re a good writer. You have dozens of satisfied clients and an impeccable work history. You take pride in the quality of your research and the value of every piece you write. At the same time. . . Do you ever wonder if you’ve been putting commas in the wrong place all these years? ...

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The Greater Responsibility of Writing

Writing content for pay spans more than just typing words or developing an idea into something meaningful. There is a responsibility, at least in my opinion, to write the best possible content. This is not a thing of ego or pride. It is, instead, about fulfilling my part of a relationship — the relationship between client and writer. Content, the Internet,

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Specialized Skills You Need to Advance Your Freelancing Career

When you start out as a freelance writer, you pick up some skills fairly quickly. You may end up writing a great deal of blog posts, articles and web page copy. As you get more experienced, you might decide that you should branch out into new genres of writing, like press releases or creating a business plan. Here are a

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Tis The Season To Be Lazy

Despite the fact that most freelance writers work from home, and control their own schedule, the truth is those schedules and deadlines can be daunting at times. When all of our friends and family members are gearing up for “holiday vacation” we may very well still have piles of work in front of us. If you are not in a

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Managing Content Creation Throughout the Holidays

With Thanksgiving around the corner, content creation may be one of the last things on your mind. However, bringing content to a halt is not the solution. Your website, blog, business, or career in content needs consistent input for success. As a business owner, you may be inclined to think your writer is unavailable during the holidays. In reality, you’d

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How To Convert Readers Into Revenue Growth

There’s no doubt that many websites and businesses feature amazing content, but often the difficulty is converting that content into real revenue growth. It’s time to think about how content can be used to increase your ROI, grow your subscriber base, and promote your brand across channels. By following the following strategies, you should see results that make a real

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